Local Marketing Manager - House of Sport (Central District)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Candidates must be able to travel approximately 50% of the time within the district.

Candidates must live within the Central district or be open to relocation.

This role will oversee the following stores and future stores as they open within the district:

• Mobile, AL
• Brandon, FL
• Miami, FL
• Tampa, FL
• Baton Rouge, LA
• Arlington, TX
• Baybrook, TX
• Katy, TX
• San Antonio, TX

Job Duties and Responsibilities

Team Leadership and Development

• Lead, coach, and develop a team of Local Marketing Specialists. Provide ongoing feedback, training, and performance management to ensure high engagement, executional excellence, and development of future leaders.

• Foster a culture of collaboration, creativity, and accountability across the team, creating an environment where teammates feel empowered to take initiative and innovate.

• Celebrate wins—big and small—to build momentum and reinforce team morale.

• Recruit, hire and onboard Local Marketing Specialists to ensure a smooth launch of a new store or seamless transition of an existing store. 

• This role requires regular travel to store locations to connect with team members, assess field performance, and identify opportunities for innovation and impact. 

Cross-Functional Collaboration

• Serve as a strategic connector between field teams, corporate stakeholders, and external partners, ensuring alignment, innovation, and operational excellence across all marketing touchpoints. 

• Foster a culture of collaboration and continuous improvement across the broader marketing team and cross-functional partners.

• Actively participate in weekly & monthly district leadership meetings and pod travel.

• Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling, partner and vendor relationships, events, and programs.

Strategic Planning & Execution 

• Lead the development and oversee the implementation of innovative local marketing strategies that align with cross-functional goals, elevate the HOS brand and its 4 pillars (Experience, Product, Community, Service), and drive traffic & athlete engagement. 

• Monitor and analyze competitive activity to activate proactive and defensive strategies that expand market share and sustain brand leadership. 

• Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings. 

Community and Partner Engagement

• Oversee the development of community partnerships, sponsorships, and local activations. 

• Guide teams in identifying high-impact opportunities and measuring ROI. 

• Collaborate with Field Marketing team to deliver a best-in-class experience for our league partners at the HOS stores.

• Collaborate with the national partnerships team to activate locally, amplifying brand presence through tailored community experiences and grassroot efforts. 

• Partner with the DICK’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports.  

Reporting & Analysis

• Leverage data analytics and athlete insights to evaluate campaign performance, identify trends, and inform future marketing strategies.

Budget & Resource Management

• Manage local marketing budgets across multiple locations. Ensure efficient allocation of resources and adherence to financial guidelines. 

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Advertising, Business Administration, Communications, or related field
• 5-7 years experience in multi-location marketing, team leadership, community engagement, retail or experiential marketing 

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!