Founding Sales Representative - Indonesia

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

Role Overview

As the Founding Sales Representative for Indonesia, you will be responsible for establishing and driving the early sales motion in the market. This is a foundational, entrepreneurial role where you will work closely with regional leadership to validate the go to market strategy, secure early customers, and build the operational foundation for our local team. You will play a key role in launching a new market from the ground up, with a clear path to leadership as the team expands.

Key Responsibilities

• Drive Early Revenue: Conduct 1:1 and group product demos, manage the full sales cycle from lead qualification to closing, and convert inbound leads while developing outbound opportunities.
• Build the Market (0→1): Help validate the sales playbook for Indonesia by experimenting with customer segments, messaging, and pricing strategies. Provide critical insights to refine product positioning in the local market.
• Establish Systems & Processes: Create initial sales SOPs, CRM processes, and sales playbooks. Collaborate with marketing, partnerships, and product teams to improve the onboarding process and overall customer journey.
• Localization & Market Insights: Leverage local expertise to tailor sales messaging, materials, and go to market strategies. Provide actionable insights on local customer behavior, preferred communication channels (e.g., messaging apps), and buyer expectations.
• Shape the Future Team: Contribute to building the foundation of the Indonesia sales team. Top performers will have the opportunity to transition into leadership roles as the team scales.

Requirements

Must Have

• 3–7 years of experience in B2B SaaS, tech sales, or solutions selling.
• Proven experience running product demos and leading consultative sales conversations.
• Strong understanding of SMB customers or digital business landscapes.
• Demonstrated ability to thrive in a fast paced, ambiguous, 0→1 environment.
• Fluent in both Bahasa Indonesia and English (written and spoken).

Nice to Have

• Experience selling CRM, marketing automation, SaaS, or messaging solutions.
• Previous experience in startup environments or launching new markets.
• Familiarity with WhatsApp, conversational commerce, or digital marketing ecosystems.

Why Join Us

• Founding Impact: A true 0→1 role where you will shape the sales playbook, processes, and culture from day one.
• High Visibility: Direct exposure and collaboration with regional leadership, with a clear path to future leadership opportunities.
• Market Opportunity: Operate in one of the largest WhatsApp markets in the world, with strong product market fit in conversational commerce.
• Company Backing: Join a rapidly growing global SaaS company backed by world class investors, including Sequoia, Tiger Global, DST Global, and Shopify.
• Work Setup: Remote first role based in Indonesia, with the potential to transition to a local office as the team scales.