Community & Advocacy Marketing Manager

Introduction to Demandbase

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Demandbase is seeking a Community & Advocacy Marketing Manager to build and scale programs that turn customers into passionate advocates and foster a thriving, engaged community around our brand.

In this role, you will own global customer advocacy and community initiatives—from customer storytelling and executive programs to online community engagement and third-party advocacy channels. You will partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social teams to create authentic, high-impact customer experiences that drive brand, pipeline, and retention outcomes.

This role is ideal for someone who thrives on building relationships, understands what motivates customer engagement, and brings a creative, data-driven approach to advocacy and community marketing in a B2B SaaS environment.

What you’ll do

Customer Advocacy Programs

• Own and scale customer advocacy programs by recruiting, engaging, and activating advocates for references, case studies, events, and campaigns.

• Build and manage advocacy pipelines to support sales and marketing needs.

• Drive participation in customer reference programs and ensure a seamless advocate experience.

Content & Storytelling

• Develop compelling customer stories and proof points to support campaigns, website content, sales enablement, events, and analyst relations.

• Partner with content and product marketing teams to amplify customer voice across channels.

Community & Engagement

• Contribute to the growth and engagement of Demandbase’s customer community through programs, campaigns, and events.

• Collaborate with Social, Events, and Customer Success teams to create meaningful engagement opportunities.

• Support lifecycle engagement initiatives, including onboarding, renewal, and advocacy milestones.

Executive & Advocacy Initiatives

• Support executive-level customer programs such as Customer Advisory Boards and customer recognition initiatives.

• Execute third-party advocacy programs across platforms like G2 and Gartner to drive reviews and capture customer feedback.

Operations & Optimization

• Manage advocacy tools, workflows, and reporting to track program effectiveness.

• Analyze program performance and identify opportunities to improve engagement, scale, and impact.

• Ensure strong cross-functional alignment and communication across stakeholders.

What we’re looking for

• 5–8+ years of experience in customer marketing, advocacy, community, or related roles within a B2B SaaS environment.

• Proven experience building or managing customer advocacy or community programs.

• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

• Excellent written and verbal communication skills, with a strong storytelling mindset.

• Ability to collaborate effectively with cross-functional teams across Marketing, Sales, Product, and Customer Success.

• Customer-first mindset with a passion for building engaging and meaningful experiences.

• Experience working with CRM and customer engagement tools.

Nice to have

• Experience with tools such as Salesforce, Marketo, ChurnZero, or Pendo.

• Familiarity with customer advocacy platforms such as Deeto, SlapFive, UserEvidence, or Gainsight.

• Experience supporting executive-level customer programs (e.g., CABs).

• Exposure to community platforms and engagement strategies.

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.