Digital Marketing Specialist
Marketing
United States
Description
Role: Digital Marketing SpecialistDescription:Varonis is seeking a Digital Marketing Specialist to support the execution, optimization, and reporting of our global digital marketing programs. Reporting to the Director of Digital Marketing, you’ll partner closely with the Digital Marketing Manager and cross-functional teams to build and deploy campaigns—including global webinars, product launches, and nurture initiatives. This role is hands-on, spanning campaign execution in HubSpot (emails, landing pages, workflows), webinar coordination and hosting in Zoom, and maintaining performance tracking and reporting documentation. The ideal candidate is detail‑oriented, highly organized, and eager to learn. You enjoy owning campaign production, value process consistency and accuracy, and are excited to streamline and improve marketing workflows through automation and AI-powered tools. This role is fully remote and may require limited travel. Responsibilities- Build and deploy global digital marketing campaigns in HubSpot, including emails, landing pages, and workflows, based on copy and strategy provided by senior leadership.
- Support end-to-end webinar execution, including email sends, registration and confirmation flows, live event hosting (polls, logistics) in Zoom, and post-event follow-ups.
- Partner with cross-functional teams – including Partner Marketing, Demand Generation, Customer Marketing, and Field Marketing – to support digital campaign requests
- Coordinate with designers and content stakeholders to ensure adherence to production timelines and consistent execution quality.
- Track, measure, and report on campaign engagement and performance metrics across channels.
- Identify opportunities to improve processes using AI tools, automation, and workflow enhancements, then assist with implementation.
- 1–3 years of experience in digital marketing, marketing operations, or campaign execution (B2B SaaS experience preferred but not required).
- Hands-on experience building campaigns in HubSpot or a comparable marketing automation platform.
- Familiarity with analytics tools and Salesforce is a plus.
- Curiosity and enthusiasm for leveraging AI tools (e.g., automation, QA assistance, content refinement, operational scripting) to improve workflows.
- A process-first mindset with strong attention to detail and quality assurance.
- Comfort managing multiple requests with tight timelines.
- Ability to execute independently while thriving in a collaborative, fast-paced environment.