General Manager, New Markets
The Role
Alternative Payments is looking for a highly strategic and entrepreneurial General Manager to lead our expansion into new markets. The ideal candidate is a business builder who can move fluidly between research, strategy, and execution. You’ll be responsible for identifying, validating, and launching new markets, effectively serving as the CEO of each market you own.
This role blends elements of strategy, operations, data and analytics, product, and customer development. You’ll test hypotheses, gather insights directly from customers, partner with Product to shape our roadmap, and build the foundation for scalable growth.
Reporting directly to the CEO and COO, you’ll own the success of each new market from initial research through post-launch performance.
Key Responsibilities - What you will do
Research and evaluate new markets to determine market potential, customer pain points, and competitive landscape.
Develop the go-to-market strategy, including positioning and distribution.
Build business cases to support investment decisions and success metrics.
Partner with Product, Marketing, Sales, and Customer Success to launch and scale.
Speak directly with clients and prospects to validate assumptions, test new approaches, and shape market fit.
Translate field insights into actionable recommendations for Product and GTM teams.
Manage pilot programs, analyze performance data, and iterate quickly based on learnings.
Establish and track key metrics for adoption, growth, retention, and profitability.
Lead cross-functional efforts with a high degree of ownership and accountability.
What you will Bring (Requirements)
7–10 years of professional experience in strategy, operations, or general management, ideally in B2B SaaS, fintech, or payments. Previous experience in investment banking preferred.
Experience launching and scaling new products, business lines, or markets.
Exceptional analytical and strategic thinking skills with a data-driven approach to decision-making.
Strong communication and relationship-building skills — comfortable speaking with executives, customers, and internal teams.
Ability to thrive in ambiguity and turn untested ideas into structured plans and tangible results.
High sense of ownership, urgency, and bias for action.
Experience leading cross-functional teams or influencing without formal authority.
Nice to have
Experience working at an early-stage, high growth start up
About Alternative Payments
Alternative Payments is an early-stage B2B payments and checkout infrastructure company, tackling $28T of US B2B payments. Alternative’s white-label, purpose-built payment portal streamlines client payments, while integrated directly with a company’s invoicing software and reconciles all transactions to its accounting software, providing a fully-integrated approach that does not exist, outside of custom ERP applications. Our customers are paid 40% faster, leveraging Alternative Payments.
Compensation
Total compensation range for this role is $150,000 - $200,000 plus equity. The range displayed on each job posting reflects the approximate total target compensation for the position. Within the range, individual pay is determined by factors including relevant skills, experience, education/training.
What We Will Offer
Competitive Compensation: We want you to feel like an owner, which should be reflected in your salary and equity
Top Tier Benefits: Every employee has access to great Health, Dental, and Vision insurance
Mission-first Colleagues: We value a culture of authenticity, humility, and excellence. We want you to leave your thumbprint on our company
Our Values
Transparency & Honesty: We operate with transparency to our customers, investors, and other partners, every step of the way.
Dependability: We are dependable. We do what we say we are going to do and we do not cut corners.
Partnership: We are partners to our customers, investors, and each other, and work together to solve exciting massive problems.
Revolutionary & Boldness: We are revolutionary & bold. We break down barriers and walls to build our own walls in a stronger, safer, and simpler manner.
Diversity & Inclusion: We work together with people of all backgrounds and seek different viewpoints to generate stronger partnerships and create a stronger, more inclusive company and world.