Media Traffic Specialist
McGarrah Jessee (McJ) is looking for a Media Trafficking Specialist — someone who doesn’t just move assets from point A to point B, but ensures campaigns come to life flawlessly across channels.This role sits at the intersection of media execution, operations, technology and creative collaboration — translating strategic media plans into perfectly orchestrated live campaigns.You’ll support the trafficking lifecycle across both traditional and digital media, ensuring assets, tags, instructions and data move seamlessly between internal teams, platforms and vendor partners.While this role spans channels, the current allocation is approximately:
- 75% broadcast (linear TV and radio)
- 25% digital (Connected TV, online video, paid social and audio)
- Work closely with McJ brand team to receive and route client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting.
- Own the daily end-to-end trafficking process for all linear TV and radio campaigns, moving away from a third-party model to a direct-to-station execution model.
- Act as the primary operator within our Mediaocean Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data.
- Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country.
- Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for.
- Work closely with McJ brand team to receive and route client-approved creative assets.
- Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement.
- Support the team in QA tagging, tracking, UTMs and naming conventions before launch.
- Implement buy details accurately within DSPs/ad servers as needed.
- Conduct prelaunch checks to confirm targeting, pacing and tracking integrity.
- Monitor live delivery, and flag discrepancies quickly.
- Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch.
- Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live.
- Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability.
- Serve as a power user across trafficking systems (Mediaocean, AdFusion, DSPs and ad servers).
- Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities.
- 5+ years of experience in media trafficking, campaign operations or media execution
- Hands-on experience in broadcast environments
- Advanced knowledge of Mediaocean Prisma (critical requirement)
- Direct experience using Comcast AdFusion for spot trafficking and distribution
- Familiarity with Nielsen market data and its application within media buying and trafficking
- Familiarity with digital trafficking systems (DSPs, ad servers and social platforms)
- Exceptional attention to detail and organizational skills
- Ability to manage multiple campaigns, markets and deadlines simultaneously
- Strong troubleshooting skills and clear cross-team communication
Flexible work from home options available.
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