Appointment Setter (Virtual Assistant) – Internal Sales
Client Overview:
Founder of an award-winning U.S.-based digital marketing agency specializing in
system-driven business growth. The company offers services including web
development, SEO, paid ads, funnel building, social media management, and
AI-powered solutions.
Role Objective
The Appointment Setter will be responsible for generating and booking qualified
sales appointments for the internal sales team. The primary goal is to ensure a
consistent flow of scheduled calls for closers to convert into clients.
Key Responsibilities
Conduct outbound prospecting via:
- Direct messaging (DMs)
- Social media outreach
- Qualify potential leads based on service fit
- Book appointments directly into the company calendar
- Maintain consistent follow-ups with prospects
- Ensure accurate tracking of leads and appointments in CRM
- Meet weekly booking targets
Performance Metrics (KPIs)
- Minimum 4–5 qualified appointments per week
- Consistent outreach activity
- Lead response and follow-up efficiency
- Quality of booked calls (show-up rate and relevance)
(Experience with CRM management and social media prospecting is required.)
Ideal Candidate Profile Proven experience as an Appointment Setter or Sales VA Strong understanding of digital marketing services (SEO, funnels, ads, etc.)- Skilled in social media outreach and lead generation
- Results-driven and performance-focused
- Able to work independently with minimal supervision
- Excellent written communication and persuasion skills
- Proactive, organized, and consistent
Important Requirement
- The client is specifically looking for an experienced appointment setter
- Outreach strategies
- Lead qualification
- Booking process
Work Schedule
- Must align with U.S. business hours (EST)
- Approx. 8:00 AM – 5:00 PM EST
- Flexible structure, but must work within U.S. market hours
Work Arrangement
- Part-time or Full-time (Flexible)
- Based on performance and ability to meet KPIs
- Expected workload:
- 10–20 hours per week minimum
- Current benchmark: ~4 hours/day setup
Growth Opportunity
- Potential to scale into a larger role depending on performance
- Long-term collaboration possible with strong results
- Not urgent hiring—quality over speed