Marketing Coordinator, Influencer & Affiliate
Hand2mind is a family-owned company that has been inspiring learning through play for over 60 years. They are seeking a Marketing Coordinator, Influencer & Affiliate to join their Brand Communications Team, where the role involves managing influencer campaigns, building relationships with creators, and optimizing social commerce efforts.
Responsibilities
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, YouTube, and more
- Coordinate and execute day-to-day operations related to earned influencer, Amazon Creator Connections, and affiliate campaigns through platforms like Aspire and Levanta
- Build and nurture strong relationships with creators by offering clear & timely communication, brand guidance, and support, ensuring a positive experience and fostering long-term partnerships
- Maintain structured communication with creators and partners across every stage of influencer campaigns to ensure on-time, brand-accurate deliverables and identify opportunities to optimize performance
- Support social commerce affiliate campaigns by optimizing affiliate activations both internally and with external agency partners
- Coordinate product shipments, gifting logistics, and sample needs for creator programs
- Gather performance metrics, maintain content libraries, and organize post-campaign assets
- Build and maintain creator databases, trackers, logs, and templates
- Collaborate with the broader brand team to align creator content with brand storytelling
- Monitor platforms for emerging creators, trends, and new opportunities
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
- Experience managing creators, deliverables, and communication
- Highly organized and able to manage multiple campaigns at once
- Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
- Strong written communication and professionalism in external communication
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview