[Remote] Digital Marketing Coordinator
Note: The job is a remote job and is open to candidates in USA. Xello is a company dedicated to equipping students with skills for a successful future through innovative tools. They are seeking a Digital Marketing Coordinator to support digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.
Responsibilities
- Support and execute digital campaigns for acquisition, expansion, and retention
- Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)
- Support sales goals with segmentation, custom content journeys, and ABM strategies
- Maintain consistency across messaging and branding with advertising copy
- Develop digital marketing strategies for the ongoing growth of revenue
- Help build reporting for cross-functional readouts
- Maintain organized, accessible campaign information and results for internal sharing
- Help maintain lead flow processes between marketing and sales teams
- Collaborate closely with Sales & Success teams to hear strategy and report on campaign performance
- Collaborate with Brand & Content teams to build campaign content and digital marketing ad copy
- Collaborate with Revenue Operations team to maintain processes and performance
- Collaborate with Product Marketing team to understand product features and customer-facing messaging
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function
- Aptitude and interest in marketing channels and technology platforms
- Organized and able to manage multiple workstreams with deadlines
- Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
- Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
- Ownership mentality—someone who takes initiative and follows through
- Exposure to SaaS or multi-product software environments
- Familiarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPress
- Experience supporting B2B advertising campaigns
- Experience or interest in the K–12 education market
Benefits
- Flexible work arrangements including hybrid and remote
- 4 weeks of vacation
- Employer-paid health and dental benefits
- 4-month top-up for parental leave
- Group RRSP with 3% matching
Company Overview