Marketing Ops Specialist, Fan Based Marketing (FBM)
Live Nation Entertainment is the world’s leading live entertainment company, and they are seeking a Marketing Operations Specialist to manage campaign operations and help marketers leverage platforms and data to effectively reach fans. This role involves collaboration across teams to ensure successful campaign execution and optimization in a fast-paced environment.
Responsibilities
- Manage campaigns end-to-end from planning and setup through post-launch sustainment and optimization
- Serve as the central point of contact for supported marketing platforms, bridging all internal and external marketing teams
- Responsibilities include (but are not limited to) training and onboarding marketers, liaising between the platform vendors and internal stakeholders, troubleshooting issues, collaborating on audience creation, and keeping documentation up to date
- Develop a high-level understanding of the marketing technology infrastructure to effectively train end users, troubleshoot platform errors, and ensure successful campaign execution
- Partner with internal client marketing teams to execute digital media plans based on goals and available data
- Work closely with analysts to define goals and KPIs, monitor performance, and interpret data insights
- Use findings to evaluate strategy and creative effectiveness, develop recap presentations for stakeholders, and provide actionable recommendations for ongoing optimization and ROI improvement
- Support a rigorous testing and optimization culture, implementing a testing framework to continuously test and optimize for incremental impact
- Assist in proposing new and innovative marketing technologies to enhance the effectiveness of Fan-Based Marketing initiatives
Skills
- Bachelor's degree or equivalent work experience
- 1-3 years with email or paid media marketing at scale, creating and executing campaigns at an agency, in-house team, or DSP
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment
- Never-ending intellectual curiosity. Ask questions about processes, how things work, and what's the best way to solve a problem
- Ability to think strategically while executing tactically, balancing long-term initiatives with immediate priorities and maintaining a strong sense of urgency
- Creative thinker with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or organization
- High attention to detail and comfort working with data; able to validate campaign inputs and results, and make data-informed recommendations that drive alignment across teams
- Solid understanding of experimentation and testing principles, with the ability to improve test design, implementation, and learning frameworks
- Exceptional communication skills, both written and verbal, with the confidence to influence and collaborate across technical and non-technical teams
- Hands-on and adaptable, comfortable learning new tools, troubleshooting issues, and stepping into different roles as needed to support a small, tech-savvy team
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match, stock reimbursement program
- New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- Volunteer time off, crowdfunding match
Company Overview
Company H1B Sponsorship