Customer Insights Analyst
The Home Depot is a leading home improvement retailer, and they are seeking a Customer Insights Analyst to drive customer-centricity across the enterprise. This role involves managing research projects, synthesizing data, and providing actionable insights to support strategic decisions in Marketing and Merchandising.
Responsibilities
- Independently manage the lifecycle of small- to mid-sized research projects, ensuring analytical rigor from inception to delivery
- Draft detailed research briefs and design surveys that capture high-quality raw data
- Synthesize data from multiple sources, including surveys, qualitative research, and industry reports, to create a single source of truth for the business
- Transform raw data tables into professional, exec-level PowerPoint reports that highlight key recommendations
- Provide actionable intelligence that helps business partners navigate DIYer and Pro customer expectations
- Apply methodological expertise in path-to-purchase and usage studies to identify market share growth opportunities
Skills
- Post-secondary degree in Business, Market Research, Statistics, or a related analytical field
- 1–3 years of progressive professional experience in analytics or market research, preferably within retail or e-commerce
- Demonstrated ability to work independently and manage external vendor partners
- Strong analytical, influential, interpersonal skills
- Marketing research fundamentals
- Organizational skills
- Problem-solving and critical thinking skills
- Data Analysis
- Project and change management
- Technical: expert Excel and PowerPoint, experience with Tablau and other dashboard platforms
- Demonstrated use of AI to aid workflow and analysis
- Post-secondary research analyst program certificate an asset
- Proficiency in building automated dashboards and utilizing existing research toolkits to streamline execution
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