Director, Region Sales, Reyes (Northern California)

Job Description

Summary: The Director, Region Sales is a key leadership role within BODYARMOR responsible for delivering on annual sales goals through their team of Area Managers to align with both short-term and long-term business objectives. The primary role of the Director, Region Sales is to manage the overall field execution of the Bottler at the retail level as it relates to the programming, promotions, distribution, merchandising and display activity. This individual will ensure all of these elements meet or exceed the "Look of Success" standards for each individual channel or chain on behalf of BODYARMOR. As a collaborative leader, this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives. RESPONSIBILITIES:

• Lead the implementation and development of all bottler communication strategies and initiatives.
• Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations.
• Lead the monitoring, tracking, analysis and communication to all key stakeholders providing pre-and post- assessment performance of key retail events.
• Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities.
• Development and execution of sales, and promotion of all BODYARMOR® products throughout all channels of business to achieve both long-term and short-term business objectives.
• Primary point of contact for sales, merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise.
• Engagement professional responsible for the creation of excitement and motivation for bottler sales teams to engage, coach and optimize sales objectives through strategic leadership.
• Maximize execution of all chain promotional activities at store level - including, but not limited to: communication with chain management (vertical call), securing and building displays, maintaining proper levels of inventory, planogram execution, and point of sale distribution
• Responsible for the onboarding and management sales intern program for territory each summer providing regular coaching and feedback on performance.
• Collaborative leader partnering with the Regional Marketing Manager of BODYARMOR to maximize regional opportunities and connect bottler leadership to the value, execution and ownership of those events to achieve aggressive sales objectives.
• Oversee internal recap sessions identifying successes, competition trends, deals, product introductions and opportunities via daily/weekly sales recaps.
• Design, plan and participate in external meetings that include, crew drives, sales blitzes throughout the region, division and country to support the field team in achieving their sales goals and overall strategic objectives.
• Consistently monitor product inventory levels at the distributor and communicate potential problems to Sr. Leadership for territory with recommendations for resolution.
• Ability to be ambitious and motivated every day while working in a high energy, fast paced environment

REQUIREMENTS:

• Bachelor's Degree or relevant experience required
• 7+ years sales experience within a CPG required
• Must be based within Northern California
• Must be self-motivated, coachable, and highly organized with a strong desire to grow and produce results
• Experience in cold call sales & territory management
• High level of professionalism and excellent interpersonal skills
• Proactive approach with entrepreneurial skill set
• Microsoft Office proficiency
• Ability & willingness to lift 40-50lbs
• Proven track record of success managing divisional grocery and convenience chains
• Exceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partners.
• Develop and present creative and results-oriented presentations to key customers.
• Team player who easily works cross-functionally with other team members to develop and implement sales, corporate and field marketing initiatives at the customer level.
• Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
• Must have a passion for brand building and long-term growth.
• Must have a verifiable list of current contacts with appropriate grocery and convenience retail buyers / mid-level managers
• Must be computer efficient in Microsoft Office, customer specific sales reporting as well as syndicated IRI and/or Nielsen data.
• Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

Skills: Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process Pay Range: $141,000 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Remote Travel Required: 51% - 75% Relocation Provided: No Job Posting End Date: March 21, 2026 Apply tot his job Apply To this Job