Senior Director of Marketing Operations

Job Description:

• You will ensure that Marketing’s influence is visible from first website touch through closed-won revenue, with clear accountability across the entire funnel
• Build and own a Marketing Operations roadmap aligned to Marketing OKRs and GTM priorities
• Drive quarterly planning, prioritization, and capacity tradeoffs across Sales, CS, and Marketing
• Architect a scalable demand engine across inbound, outbound, lifecycle, paid, partner, and expansion motions.
• Translate marketing strategy into measurable funnel design, conversion optimization plans, and pipeline creation targets.
• Establish standardized executive dashboards and board-ready reporting across the full funnel (Lead → MQL → SQL → Pipeline → Revenue).
• Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer journey influence.
• Identify and close conversion gaps across the funnel (inbound conversion, demo-to-SDR handoff, MQL-to-SQL, and pipeline velocity).
• Deliver pacing and performance insights that inform revenue forecasting and GTM planning.
• Establish visibility into pre-MQL performance, including traffic quality, source mix, engagement depth, and content performance.
• Own and optimize the Marketo ↔ Salesforce architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution integrity.
• Identify automation and AI opportunities that increase efficiency and insight speed
• Lead attribution strategy, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support scalable reporting.
• Ensure scalable data models that support advanced analytics and forecasting
• Partner with Marketing on website strategy, CMS optimization, and real-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as Qualified or similar tools).
• Ensure airtight conversion-tracking and lead-routing infrastructure from the website to SDRs.
• Implement clear intake, prioritization, and SLA frameworks
• Establish consistent weekly and quarterly planning cadences
• Partner closely with Sales and Business Development to optimize demo-to-SDR handoff, speed-to-lead performance, qualification criteria, and lead routing logic.
• Ensure shared accountability across Marketing and Sales for pipeline creation and conversion outcomes
• Define Marketing’s KPI framework and connect investment to SaaS unit economics
• Improve conversion, reporting efficiency, and data accuracy
• Lead and develop the Marketing Ops and Analytics team
• Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture

Requirements:

• 8+ years in Marketing Operations or GTM Operations with a deep marketing specialization and hands-on experience supporting demand generation and lifecycle marketing teams
• Experience scaling a B2B SaaS company from roughly 100M ARR to 300M+ ARR
• Proven ability to build repeatable marketing engines tied directly to pipeline and revenue
• Experience supporting revenue forecasting through funnel analytics and pipeline modeling
• Deep expertise optimizing Marketo ↔ Salesforce lifecycle frameworks, lead routing, scoring models, and attribution reporting.
• Familiarity with website CMS platforms and real-time engagement or conversational marketing tools.
• Strong command of funnel analytics and multi-touch attribution
• Experience partnering with data teams on warehouse-based analytics and BI
• Strong understanding of data governance, system architecture, and campaign taxonomy
• Fluency in SaaS unit economics, including CAC, LTV, payback, and pipeline efficiency
• Demonstrated ability to elevate Marketing Operations into a strategic business partner that informs executive decision-making
• Experience partnering with C-level stakeholders and influencing cross-functionally
• Proven ability to drive adoption of new processes, systems, and reporting standards
• Track record of building and leading high-performing operations teams
• Structured, commercially minded, and biased toward proactive planning
• Relentless about data integrity, accountability, and clarity.

Benefits:

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)

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