Principal, UX Content Strategy
About the position The User Experience Content (UXC) team contributes to Fidelity.com, NetBenefits.com, and our mobile apps that help people manage their investments, take advantage of their benefits, and plan for tomorrow. These are among the most heavily trafficked financial services websites and mobile applications in the world. This team’s strength is its ability to view the experience holistically and connect customers’ unique needs with the right Fidelity products, services, and resources to meet them. As a Principal in UX Content Strategy, you’ll play a key role in shaping the type of help, guidance, and decision support people receive at different touchpoints of their journey. This could be saving for retirement, transitioning to it, living in it—and making key decisions around their accounts, Medicare, and required minimum distributions (RMDs). You’ll translate sometimes sophisticated financial topics and strategies into clear, effective digital content that our customers can understand and that can help guide their financial lives. You’ll work with marketing and product teams in a variety of ways: Craft marketing copy for product experiences and campaign landing zones. Integrate thought leadership and education for contextual learning across primary journeys as well as create tools that educate by doing. Develop messaging based on audience segmentation and personalized data that drives new relationships and deepens existing ones. Propose UX solutions that make it clear what information we need from people and how we can help. Drive content strategies that focus on business-critical objectives while ensuring the customer is at the center of everything we do. You’re passionate about language, an avid collaborator, and thrive in partnership with experience designers. You’ll help guide projects from concept to completion, using data and analytics to test, iterate, and continuously improve content.
Responsibilities
- Craft marketing copy for product experiences and campaign landing zones.
- Integrate thought leadership and education for contextual learning across primary journeys as well as create tools that educate by doing.
- Develop messaging based on audience segmentation and personalized data that drives new relationships and deepens existing ones.
- Propose UX solutions that make it clear what information we need from people and how we can help.
- Drive content strategies that focus on business-critical objectives while ensuring the customer is at the center of everything we do.
- Help guide projects from concept to completion, using data and analytics to test, iterate, and continuously improve content.
Requirements
- 5–7+ years of professional writing experience in UX writing, copywriting, or technical writing.
- A versatile writer who can tailor messaging for diverse audiences—whether it’s individual investors, small business owners, or enterprise clients.
- A clear communicator who can confidently articulate and advocate for a point of view, while finding common ground when necessary.
- A strategic problem solver who can zoom out to see the big picture, then translate it into cohesive content blocks that can fit all the details.
- A curious collaborator who asks the right questions and works effectively with many different players and points of view.
- Experience crafting personalized content and applying best-in-class UX across mobile and web platforms, not just articles.
- A track record of delivering successful business results, balancing multiple priorities, and building trust with partners who rely on our expertise, fast.
Nice-to-haves
- Experience in financial services is a plus, but a strong portfolio that demonstrates your skills is essential.
Benefits
- comprehensive health care coverage
- emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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