Motorcraft eCommerce and Catalog Manager
Motorcraft eCommerce and Catalog Manager We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. In this position... At Ford, we are building a modern digital ecosystem that supports and strengthens our position in the automotive parts industry. We are seeking a Product Specialist to lead a remote, cross functional team focused on improving how business customers discover, evaluate, and purchase Ford and Motorcraft parts. This role requires a builder's mindset and strategic thinking-someone who understands that eCommerce and B2B cataloging are about more than enabling transactions. It's about creating integrated, reliable, and easy to use digital experiences that fit seamlessly into the daily workflows of commercial fleets, independent repair facilities, and aftermarket partners. You'll help ensure our platforms present Ford parts accurately and effectively, and that our digital capabilities support long term revenue growth across the parts portfolio. At Ford, we are building a modern digital ecosystem that supports and strengthens our position in the automotive parts industry. We are seeking a Product Specialist to lead a remote, cross‑functional team focused on improving how business customers discover, evaluate, and purchase Ford and Motorcraft parts. This role requires a builder's mindset and strategic thinking-someone who understands that eCommerce and B2B cataloging are about more than enabling transactions. It's about creating integrated, reliable, and easy‑to‑use digital experiences that fit seamlessly into the daily workflows of commercial fleets, independent repair facilities, and aftermarket partners. You'll help ensure our platforms present Ford parts accurately and effectively, and that our digital capabilities support long‑term revenue growth across the parts portfolio. What you'll do... Strategy & Planning (40%)
- Focus: Architecting the vision, identifying market opportunities, and aligning stakeholders.
- Comprehensive Channel Strategy: Own the digital roadmap for all B2B parts sales channels, ensuring a unified and aggressive growth strategy that supports Ford's entire aftermarket distributor and dealer network. Lead B2B parts tools enhancements, maintenance, and long-term strategy with vendor partners/suppliers.
- Market Share Penetration: Identify "white space" opportunities within the B2B landscape to support the eCommerce
- Strategy. Develop the digital infrastructure required to win over large-scale Multi-State Operators (MSOs), government fleets, and independent repair facilities that currently rely on aftermarket competitors.
- Ecosystem Integration Strategy: Oversee the expansion into new digital touchpoints beyond the web portal, including API integrations with Customer Management Systems (CMS) and Dealer/Sales Management Systems (DMS) to ensure Ford parts are available at the exact moment of need.
- Market Intelligence: Gain a thorough understanding of current and evolving B2B customer needs, industry trends, competitive activity, and technology advancements.
- Strategic SME Leadership: Act as the B2B Subject Matter Expert to educate and support team knowledge; condense complex technical concepts into non-technical language for stakeholders and leadership.
- Expectation Management: Manage cross-functional team and stakeholder expectations to ensure alignment with and
- execution of the product strategy.
Creation, Delivery & Execution (40%)
- Focus: Building the product, driving the sales engine, and fostering team collaboration.
- Agile Product Delivery: Create well-defined features, user stories, and acceptance criteria. Prioritize and accept user
- stories, incorporating them into meticulous release planning.
- Tactical Execution: Participate in daily standups, iteration planning sessions, product demos, and retrospectives to ensure
- steady development velocity.
- Revenue Engineering: Design and execute eCommerce-specific marketing campaigns and promotions (e.g., volume-based
- incentives, seasonal specials, and loyalty rewards) tailored to the unique needs of B2B buyers.
- Conversion Optimization: Relentlessly identify and eliminate friction in the "find-and-buy" process by implementing
- features like bulk-ordering, VIN-specific filtering, and one-click reordering to maximize Average Order Value (AOV).
- Cross-Functional Collaboration: Foster a culture of "Caring for Each Other" while collaborating with Engineering, UX,
- Business, and Finance to drive value and collectively resolve impediments.
- User Advocacy: Advocate for the end-user and stakeholder by empathizing with and deeply understanding user needs throughout the development lifecycle.
Tracking, Analytics & ROI (20%)
- Focus: Measuring impact, validating hypotheses, and optimizing growth.
- Full-Funnel Attribution: Establish and manage a sophisticated tracking framework to measure the impact of every digital feature and marketing campaign. Move beyond basic clicks to track "Digitally Influenced Sales" across all physical and digital channels.
- Data-Driven Prioritization: Use data to identify opportunities and forecast feature value to set goals, KPIs, and backlog prioritization.
- Validation & Research: Formulate, test, and refine assumptions and hypotheses through user research and testing to refine features and stories.
- Performance Assessment: Regularly work with the product team to continuously assess progress, disseminate lessons learned, and understand next steps based on performance data.
- Risk & Dependency Tracking: Identify feature/enhancement pros, cons, issues, obstacles, and dependencies to ensure smooth delivery.
- Value Delivery Tracking: Monitor and report on how digital tools drive business value every day through increased sales, improved operational efficiency, and customer satisfaction improvements
What you'll do... Strategy & Planning (40%)
- Focus: Architecting the vision, identifying market opportunities, and aligning stakeholders.
- Comprehensive Channel Strategy: Own the digital roadmap for all B2B parts sales channels, ensuring a unified and aggressive growth strategy that supports Ford's entire aftermarket distributor and dealer network. Lead B2B parts tools enhancements, maintenance, and long-term strategy with vendor partners/suppliers.
- Market Share Penetration: Identify "white space" opportunities within the B2B landscape to support the eCommerce
- Strategy. Develop the digital infrastructure required to win over large-scale Multi-State Operators (MSOs), government fleets, and independent repair facilities that currently rely on aftermarket competitors.
- Ecosystem Integration Strategy: Oversee the expansion into new digital touchpoints beyond the web portal, including API integrations with Customer Management Systems (CMS) and Dealer/Sales Management Systems (DMS) to ensure Ford parts are available at the exact moment of need.
- Market Intelligence: Gain a thorough understanding of current and evolving B2B customer needs, industry trends, competitive activity, and technology advancements.
- Strategic SME Leadership: Act as the B2B Subject Matter Expert to educate and support team knowledge; condense complex technical concepts into non-technical language for stakeholders and leadership.
- Expectation Management: Manage cross-functional team and stakeholder expectations to ensure alignment with and
- execution of the product strategy.
Creation, Delivery & Execution (40%)
- Focus: Building the product, driving the sales engine, and fostering team collaboration.
- Agile Product Delivery: Create well-defined features, user stories, and acceptance criteria. Prioritize and accept user
- stories, incorporating them into meticulous release planning.
- Tactical Execution: Participate in daily standups, iteration planning sessions, product demos, and retrospectives to ensure
- steady development velocity.
- Revenue Engineering: Design and execute eCommerce-specific marketing campaigns and promotions (e.g., volume-based
- incentives, seasonal specials, and loyalty rewards) tailored to the unique needs of B2B buyers.
- Conversion Optimization: Relentlessly identify and eliminate friction in the "find-and-buy" process by implementing
- features like bulk-ordering, VIN-specific filtering, and one-click reordering to maximize Average Order Value (AOV).
- Cross-Functional Collaboration: Foster a culture of "Caring for Each Other" while collaborating with Engineering, UX,
- Business, and Finance to drive value and collectively resolve impediments.
- User Advocacy: Advocate for the end-user and stakeholder by empathizing with and deeply understanding user needs throughout the development lifecycle.
Tracking, Analytics & ROI (20%)
- Focus: Measuring impact, validating hypotheses, and optimizing growth.
- Full-Funnel Attribution: Establish and manage a sophisticated tracking framework to measure the impact of every digital feature and marketing campaign. Move beyond basic clicks to track "Digitally Influenced Sales" across all physical and digital channels.
- Data-Driven Prioritization: Use data to identify opportunities and forecast feature value to set goals, KPIs, and backlog prioritization.
- Validation & Research: Formulate, test, and refine assumptions and hypotheses through user research and testing to refine features and stories.
- Performance Assessment: Regularly work with the product team to continuously assess progress, disseminate lessons learned, and understand next steps based on performance data.
- Risk & Dependency Tracking: Identify feature/enhancement pros, cons, issues, obstacles, and dependencies to ensure smooth delivery.
- Value Delivery Tracking: Monitor and report on how digital tools drive business value every day through increased sales, improved operational efficiency, and customer satisfaction improvements
Apply tot his job Apply To this Job