Lifecycle Marketing Specialist (Email & SMS Focus)
Lifecycle Marketing Specialist (Email & SMS Focus) About MOD BIKES Founded in 2018 with limited funding and unlimited passion, MOD BIKES started out in a small shop in Austin, Texas with one big goal: to create the ultimate riding experience. Fast forward to today, and we’re proud to be a brand recognized worldwide — designing electric bikes, accessories, and unique customer experiences that set our brand apart. But we’re not just about bikes — we’re about building lasting relationships. From the first ride to years down the road, our mission is to make sure our riders feel supported, empowered, and part of the MOD family. We’re a small, tight-knit crew powered by good vibes, teamwork, and a “let’s make it happen” attitude. If you’re passionate, curious, and ready to help us turn impossible ideas into everyday wins, then come join us — we’re building something special, and we’d love for you to be part of it. Description Location: Remote (worldwide) or Austin, TX Type: Part time / Contractor
About the Role
We’re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution. You’ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns.
How to Apply
To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit. Applications that do not include both documents will not be considered.
Key Responsibilities
Email & SMS Marketing – Core Responsibilities
- Build and optimize flows and automations in Klaviyo to drive revenue and retention
- Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies
- Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey
- Create clear briefs for the graphic designer .
- Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution)
- Maintain and organize customer segments to ensure relevant targeting
- Ensure timely delivery of all lifecycle communications
- Own the retention piece of the Marketing Calendar
- Track and report email marketing performance, delivering insights to optimize future campaigns.
What We’re Looking For
- Proven experience with Klaviyo (flows, campaigns, segmentation)
- Exceptional copywriting skills tailored to e-commerce
- Data-minded: you know how to evaluate performance and iterate for results
- Highly organized with strong project management skills
- Bonus: Electric bike knowledge
What You’ll Get
- Autonomy to lead lifecycle strategy in a fast-growing company
- Access to a supportive, passionate team (and electric bikes!)
- Competitive salary and benefits based on experience
Optional Responsibilities (These can be adapted based on your experience and interest) Paid Media
- Support scheduling and launching of Meta and Google ad campaigns
- Write ad copy and verify creative specs
- Track daily performance and provide optimization recommendations
- Analyze creative performance and suggest iterations
Creative Project Management
- Manage creative briefs for all campaigns (ads, emails, site, etc.)
- Coordinate with designers, videographers, and content creators
- Organize and maintain content libraries across shared drives
Shopify Site Management
- Set up and manage discounts and promotional offers
- Update homepage assets (hero images, banners) based on campaigns
Influencer & Affiliate Programs
- Manage relationships with influencers and affiliate partners
- Send contracts, track deliverables, and follow up on content
- Write content briefs and ensure alignment with brand messaging
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