Marketing Automation & Email Manager US Livestock

The Marketing Automation & Email Manager US Livestock is a key member of the Zoetis Livestock Digital Marketing Team responsible for driving the strategy, execution, and optimization of targeted customer email and mobile communications. A core function of this role is developing and leading email marketing strategy to support business objectives and enhance customer engagement. This manager leverages marketing automation tools, primarily Salesforce Marketing Cloud, to deliver impactful, data-driven campaigns. The role executes and oversees campaign design and execution, collaborates with cross-functional teams, and ensures communications are integrated with broader marketing efforts. This role provides expertise within marketing automation and communications and may mentor junior team members. A critical aspect of this role is proactive communication and collaboration with the internal Livestock marketing team, not only to build and execute automation projects, but also to guide, support, and enhance these initiatives. Collaboration with agencies and other internal and external stakeholders required. The manager will serve as a strategic partner, offering recommendations and insights that maximize the effectiveness and innovation of marketing automation efforts. Responsibilities:

• Develop, implement, and continuously refine the overall email marketing strategy for the Livestock business unit
• Create, execute and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
• Establish best practices for segmentation, personalization, and content to maximize campaign effectiveness
• Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability
• Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team. Adjust strategies to ensure Zoetis remains at the forefront of email marketing innovation
• Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
• Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
• Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
• Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
• Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness.
• Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement.
• Come up with new ideas and technologies for consideration into Livestock communication
• Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
• Leverage marketing technology and automate campaigns where possible while applying customization and personalization
• Take a data-driven approach to marketing campaigns and prioritization of resources
• Advocate for data-driven decision-making and the adoption of emerging marketing technologies
• Manage relationships with agencies, vendors, and internal stakeholders to deliver integrated campaigns

Required Qualifications

• Bachelor's degree in marketing, communications, business or related field
• 6 - 10 years' experience in marketing automation and digital marketing, with at least 2 years in a leadership or managerial role
• Salesforce Marketing Cloud Email Specialist Certification required.
• Hands-on Salesforce Marketing Cloud experience required
• Content Builder, and Journey Builder
• Proven experience in developing and executing email marketing strategy
• Strong communication, analytical, and project management skills with attention to detail and accuracy. Ability to influence cross-functional stakeholders
• Team player with the ability to collaborate and communicate effectively with cross-functional teams.
• HTML and SQL skills required (CSS experience a plus)
• Experience with data imports, feeds, API, integrations and extensions
• Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API's)
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
• Familiarity with CAN-SPAM laws
• Expertise in graphic design for digital landscapes
• Email & SMS experience

Physical Position Requirements

• The ideal candidate will be located in New Jersey but will consider remote candidates.

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