Social Media Content Creator

Job Overview: The Social Content Creator will be a core member of the Integrated Social and Communications Content team, reporting to the Social Media Strategist. This role is responsible for leading content development for social media platforms including TikTok, Instagram, Pinterest, YouTube, and Facebook. You will create compelling short-form video and static content, identify cultural trends, and pioneer innovative approaches to social storytelling that resonate with consumers and build brand love. Key Responsibilities:

• Lead content creation for social media platforms, including TikTok, Instagram, Pinterest, YouTube, and Facebook
• Shoot, edit, and create short-form video and static content to drive brand awareness and affinity
• Identify and analyze trends in social media and culture to activate against
• Pioneer dynamic and personalized ways of building breakthrough content for social and influencer platforms
• Influence our approach to social content so that we operate at the speed of culture
• Measure and optimize creative assets and executions
• Analyze and report on content performance against social media KPIs
• Support the broader Integrated Social and Communications team with ad-hoc projects as needed

Total Rewards:

• Salary Range: $55,700–82,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

• Bachelor’s degree preferred, preferably in Marketing, Communications, or Advertising
• At least two years’ experience in social media content creation at a brand, agency, or as an independent content creator
• Highly creative with proven examples of social media content for TikTok, Instagram, Facebook, X, and/or Pinterest that generated scale in views and engagement
• Experience in Community Management preferred
• Proficiency with industry-standard and social-native video editing software (e.g., CapCut, Edits)
• Skilled in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut)
• Ability to operate in a fast-paced environment with sound judgment and minimal direction
• Experience within CPG or Beverages highly valued
• Passionate about coffee and pop culture
• Please provide a digital portfolio with your application

Company Overview: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team anchored in our values. Together, we have built a leading beverage company in North America offering hot and cold beverages at scale. Whatever your area of expertise, at KDP you can be part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired, and appreciated at work. Apply tot his job Apply To this Job