[Remote] Senior Brand Strategist

Note: The job is a remote job and is open to candidates in USA. Straight Up Growth is one of the fastest-growing Amazon agencies, helping brands unlock meaningful growth through data-driven strategy. The Senior Brand Strategist will shape client growth strategies, elevate marketplace performance, and support operational excellence across Amazon and Walmart.

Responsibilities

• Serve as the primary point of contact and strategic advisor for 10–15 brand clients, building trusted partnerships rooted in transparency, insight, and proactive guidance
• Develop holistic, action-oriented Amazon & Walmart growth strategies tailored to client goals across content, PDP optimization, search, advertising, supply chain considerations, and marketplace dynamics
• Bring a strong POV on 1P vs 3P, channel profitability, customer acquisition, and competitive positioning across retailers
• Collaborate closely with our Advertising, Content, and Operations teams to execute integrated strategies that improve visibility, conversion, and profitability
• Use data from multiple sources (Ads Console, Seller Central, Vendor Central, Walmart Seller Center, Walmart Luminate, SQP, Brand Analytics, etc.) to diagnose issues and surface opportunities
• Identify weaknesses in PDP content, brand presence, search performance, or operational setup—and create clear, actionable recommendations
• Work with the SUG Advertising team to ensure campaigns align with brand goals, budget efficiency, and full-funnel strategy
• Monitor KPIs, analyze trends, and communicate results and optimizations in a clear, digestible way for clients
• Partner on forecasting, growth projections, and incremental sales opportunities
• Provide ongoing education to clients on Amazon and Walmart best practices—content, SEO, advertising, measurement, inventory strategy, trends, and evolving platform requirements
• Own a realistic upsell quota by identifying smart, high-value opportunities (DSP, creative upgrades, expanded catalog, cross-retailer expansion, etc.)
• Support client QBRs, reporting narratives, and strategic roadmapping to promote client retention
• Mentor junior team members to strengthen their Amazon and Walmart knowledge, strategic thinking, and client communication skills
• Contribute to SOPs, playbooks, and scalable processes that help SUG continue growing efficiently and sustainably

Skills

• 3–5+ years of hands-on experience working with BOTH Amazon and Walmart, preferably with medium-to-large enterprise brands
• Deep understanding and proven experience of Amazon Seller Central, Vendor Central, Ads Console, and Walmart Seller Center & Supplier Center
• Strong knowledge of PDP optimization, content scoring, SEO, keyword strategy, ranking strategy and conversion drivers on both retailers
• Experience navigating 1P and 3P environments, including item setup, variation builds, compliance, buy box considerations, and catalog health
• Familiarity with Walmart's ecosystem (Walmart Connect, Luminate, content quality guidelines, taxonomy, search requirements)
• Experience managing significant Amazon ad spend (ideally $3M+ annually)
• Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display; exposure to DSP and AMC is a plus
• 2–5 years of client management or in-house stakeholder leadership
• Proven ability to simplify complex data into clear, compelling insights
• Confidence managing executive-level conversations with brand teams
• Demonstrated record of upselling, growing accounts, and building long-term partnerships
• High commercial IQ—understanding how content, ads, pricing, profit, operations, and ranking all interconnect
• Experience with forecasting, budgeting, and performance modeling
• Strong project management skills; able to prioritize and move multiple workstreams forward
• Self-driven, accountable, and comfortable operating in a fully remote environment
• Passion for learning—Amazon and Walmart evolve constantly, and so do we
• Strong bias for action; proactive problem-solver who thrives in fast-growth environments

Benefits

• Comprehensive health insurance
• Unlimited PTO
• Performance-based bonuses

Company Overview

• Straight Up Growth is an advertising agency for growing brands on amazon. It was founded in 2020, and is headquartered in San Diego, California, USA, with a workforce of 11-50 employees. Its website is https://straightupgrowth.com.

Company H1B Sponsorship

• Straight Up Growth has a track record of offering H1B sponsorships, with 22803 in 2025, 21175 in 2024, 19057 in 2023, 24088 in 2022, 12233 in 2021, 14881 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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