Senior Manager, Ad Tech – Metadata & Agentic Activ
Location: Philadelphia, PA Description: Our client is currently seeking a Senior Manager, Ad Tech – Metadata & Agentic Activ. Job Title: Senior Manager, Ad Tech Location: Philadelphia, PA Duration: 12+ Months (Contract to Hire) About the Role:
- The Senior Manager for Metadata & Agentic Activation will define and drive the metadata architecture that powers client ad tech, personalization, journey orchestration, and emerging agentic workflows.
- This role partners closely with Campaign Ops, Publicis, CMI, Orbit, SFMC, and CDP teams to ensure metadata is leveraged effectively for activation, targeting, optimization, and automation.
- You’ll be a strategic leader shaping how metadata becomes a core enabler of AI-driven omnichannel execution and speed-to-market.
Key Responsibilities
Metadata Leadership
- Define, maintain, and evolve metadata standards, taxonomies, and structures across cleint ad tech ecosystem.
- Embed metadata requirements into creative, campaigns, tags, data flows, and journeys.
- Drive enterprise alignment across CDP (Tealium), Orbit, SFMC, and Data Cloud.
Agentic & AI-Driven Workflows
- Translate emerging agentic and automation capabilities into actionable workflows for media activation.
- Partner with product, data science, and engineering to design metadata-powered AI automation.
- Ensure metadata structures support models, personalization logic, and automated optimization.
Journey & Campaign Ops Collaboration
- Partner with Campaign Ops to improve journey activation through metadata, tagging, and structured workflows.
- Identify opportunities to streamline campaign creation and reduce manual touchpoints.
- Ensure metadata is consistently adopted across Orbit’s global framework and US campaign processes.
Ad Tech Integration & Governance
- Own taxonomy and classification logic for ad servers, DSPs, paid social platforms, CDP, and internal systems.
- Align with Privacy, Data Governance, and Legal to ensure compliant metadata usage.
- Provide thought leadership on how metadata fuels measurement, identity, and future-state automation.
Why You? – Basic Qualifications
- 6+ years of experience in ad tech, metadata architecture, digital marketing technology, CDP, or campaign ops.
- Proven expertise with metadata frameworks, taxonomies, data classification, or audience structures.
- Understanding of AI/agentic automation and its application in ad tech or marketing operations.
- Strong collaborator able to drive alignment across technical and non-technical stakeholders.
Preferred Qualifications
- Experience with Tealium, SFMC, Orbit, and enterprise identity/metadata systems.
- Experience partnering with Campaign Ops teams to improve workflows and enable scale.
- Strong communication skills with the ability to influence senior leadership.
- Regulatory experience or familiarity with pharma/legal/compliance processes.
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