Performance-Based Marketing Lead, Lead Generation Specialist
Company Description
The Heart-Centered Leadership Institute empowers leaders, executives, and entrepreneurs to reignite their passion and create fulfilling careers and work environments. Guided by Dr. Nore Salman, a Doctor of Psychology and experienced Executive Coach, the institute offers a transformational approach combining self-mastery, strategic career planning, practical execution, and accountability coaching. With a focus on self-discovery and overcoming mental roadblocks, the institute fosters self-awareness, emotional intelligence, and the ability to lead with purpose. The goal is to help individuals transition from surviving to thriving in their careers and lives. Performance-Based Marketing Lead / Lead Generation Specialist (Remote) Role Overview We are seeking a results-driven Performance-Based Marketing Lead / Lead Generation Specialist to own and scale our lead generation efforts across digital channels. This is a fully remote role for someone who thrives in a performance-based environment and takes full ownership of outcomes. This role is responsible for creating, executing, optimizing, and analyzing high-impact lead generation campaigns, with a strong focus on conversion, efficiency, and measurable results. You will work cross-functionally to align marketing initiatives with business goals while continuously refining strategies that drive qualified leads and sustainable growth.
Key Responsibilities
- Design, execute, and optimize performance-based lead generation campaigns across digital channels
- Analyze campaign performance, interpret data, and translate insights into clear, actionable optimization strategies
- Own testing, iteration, and funnel optimization to improve conversion rates and lead quality
- Develop and manage email marketing campaigns, including lead nurturing, segmentation, and performance tracking
- Build, manage, and optimize WordPress landing pages and lead capture flows
- Plan, support, and execute webinars as a lead generation channel, including registration funnels, email sequences, and post-event follow-up
- Collaborate with cross-functional teams while maintaining strong individual ownership and accountability
- Track, report, and clearly communicate results, focusing on qualified leads, ROI, and performance metrics
- Continuously refine systems and processes to improve efficiency and scalability
Who Thrives in This Role This role is best suited for someone who is:
- Highly independent and comfortable teaching themselves new tools, platforms, and strategies
- Naturally solution-focused, able to identify issues quickly and move directly into execution and improvement
- Direct, clear, and professional in communication
- Open to feedback and able to integrate feedback quickly into improved performance
- Comfortable working autonomously in a remote environment without requiring constant direction
- Oriented toward progress, accountability, and measurable results
- Interested in or aligned with mind-body-spirit connection, holistic care, or integrative approaches to growth and performance, and able to translate those values into thoughtful, ethical marketing
Qualifications
- Proven experience in lead generation or performance-based marketing
- Strong analytical skills and the ability to interpret data and make performance-driven decisions
- Experience managing email marketing campaigns and understanding engagement and conversion metrics
- Familiarity with WordPress, including landing pages, forms, and basic optimization
- Experience supporting or running webinars as a marketing and lead generation channel
- Knowledge of performance testing, optimization strategies, and success metrics
- Proficiency with digital marketing platforms and tools is a plus
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Ability to work efficiently in a remote setting while managing multiple priorities
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