Associate Analyst, SEM Operations
Priceline is a data-driven organization, and they are seeking an Associate Analyst for SEM Operations to drive growth through paid search and performance marketing. The role involves managing search campaigns, optimizing performance, and collaborating with various teams to enhance campaign strategies.
Responsibilities
- Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency
- Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic
- Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities
- Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies
- Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies
- Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy
- Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals
- Continuously explore and test automation and AI tools to drive scale and performance efficiency
Skills
- 1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment
- Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)
- Advanced proficiency in Excel/Google Sheets; experience with SQL
- Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities
- Familiar with conversion tracking, attribution modeling, and campaign optimization techniques
- Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously
- Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders
- Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
- Unquestionable integrity and ethics is essential
- Experience with Python, or Tableau is a plus
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