Specialist SEM & Paid Search

People Inc. is a company that provides a single point of contact for multiplatform, customized and targeted advertising. The Specialist SEM & Paid Search will manage pay-per-click campaigns to boost online visibility, drive traffic, and generate leads for clients through strategic planning and analysis.

Responsibilities

• Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
• Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
• Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
• Quality control trafficking creative and ad tags using 3rd party ad server tools
• Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
• Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs
• All other duties assigned

Skills

• Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience
• 1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies
• Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
• Up-to-date with the latest trends and best practices in paid search and paid social media
• Must be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environment
• Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
• Excellent analytical, organizational, project management and time management skills

Benefits

• Medical
• Dental
• Vision
• Prescription drug coverage
• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• A generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance
• Accident
• Critical and hospital indemnity health insurance coverage
• Life and disability insurance

Company Overview