Website Optimization Specialist
About the position Reporting to the Director of Website Strategy, the Website Optimization Specialist will own the strategy and execution of website experimentation and optimization within Webflow. This role will lead the management of Webflow Optimize (or equivalent experimentation platforms) and oversee the testing roadmap to improve user engagement, conversion, and overall site performance. The Website Optimization Specialist will partner closely with Product Marketing, Campaign Management, and Web Development teams to plan, execute, and measure website A/B tests, while also supporting web content updates, landing page builds, and campaign launches in Webflow. This role is perfect for someone who thrives at the intersection of data-driven marketing and technical web execution. Day to day, you’ll design and run experiments to optimize site experiences, interpret performance data, and recommend improvements to increase conversions. You’ll collaborate with cross-functional teams to bring new campaigns and product launches to life through well-structured, optimized web content. As a Webflow CMS expert, you’ll ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices
Responsibilities
- Own the strategy and execution of website experimentation and optimization within Webflow.
- Lead the management of Webflow Optimize (or equivalent experimentation platforms) and oversee the testing roadmap to improve user engagement, conversion, and overall site performance.
- Partner closely with Product Marketing, Campaign Management, and Web Development teams to plan, execute, and measure website A/B tests
- Supporting web content updates, landing page builds, and campaign launches in Webflow.
- Design and run experiments to optimize site experiences
- Interpret performance data, and recommend improvements to increase conversions.
- Collaborate with cross-functional teams to bring new campaigns and product launches to life through well-structured, optimized web content.
- Ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices
Requirements
- 3+ years of experience in website optimization, digital marketing, or web development, preferably in a fast-paced or growth-oriented environment
- Proficiency in A/B testing and personalization tools such as Google Optimize, VWO, or Optimizely
- Hands-on experience with Webflow, Wordpress, AEM or other Enterprise CMS platforms (CMS, Designer, and publishing workflows)
- Strong understanding of UX principles, conversion rate optimization (CRO), and analytics frameworks
- Ability to analyze website performance metrics and translate data insights into actionable optimization recommendations
- Familiarity with Google Analytics 4, Tag Manager, and SEO fundamentals
- Excellent project management skills — comfortable juggling multiple tests and web updates simultaneously
Nice-to-haves
- Experience collaborating with design and development teams to implement tests and page builds
- Understanding of marketing automation and campaign lifecycle processes
- Basic proficiency in HTML, CSS, and JavaScript for Webflow or A/B test setup
- Exposure to B2B marketing or enterprise SaaS environments
Benefits
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
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