Gaming Influencer Growth Manager - TikTok LIVE
TikTok is the leading destination for short-form mobile video. They are seeking a Gaming Influencer Growth Manager to work with creators and influencers, agencies, and partnerships to enhance community engagement and creator growth initiatives.
Responsibilities
- Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
- Serve as a strategic partner to creators, agents, team managers, and orgs to unlock content, monetization, and LIVE adoption opportunities
- Navigate escalations, account health, feature adoption, and platform trust with top gaming creators
- Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy
- Support creator participation by monitoring performance, growth impact, and campaign execution quality
- Help surface key learnings to inform future co-branded initiatives and activation models
- Own end-to-end execution of creator growth programs, from cohort selection through onboarding, performance tracking, and measurable results
- Run creator sprints, seasonal pushes, and reward/incentive systems aligned to gaming-IP cycles and LIVE goals
- Partner with Content, Data Science, and Product to analyze creator performance, uncover blockers, and translate findings into clear next steps
- Create program-level reporting for leadership, highlighting impact across talent tiers and games
- Monitor creator behavior, platform trends, and competitive benchmarks
- Contribute ideas and insights to improve growth playbooks and campaign strategy
Skills
- 1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships
- Proven track record managing top creators or talent with high visibility and complex needs
- Strong understanding of gaming culture, game economies, and seasonal content cycles
- Demonstrated ability to execute fast-moving programs with measurable outcomes
- Strong analytical skills; ability to synthesize dashboards and creator metrics
- Highly cross-functional, effective communicator, strong project ownership
- Familiarity with LIVE ecosystems, monetization loops, or streaming platforms
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company Overview
Company H1B Sponsorship