Director, Site Experience/Merchandising
About the position The Director of Site Experience/Merchandising drives overall product strategy and online presentation for the Vineyard Vines ECommerce business. In this position, the Director leads a team with a deep level of product and site expertise to maximize conversion and drive sales while showcasing the brand identity. This person continually seeks new ways to drive sales and implement strategy and thrives when focusing on improvements to overall merchandise productivity and profitability. Partnering cross-functionally is critical to this role, as this person will work with Global Product Merchants, Marketing, Creative Services, and Planning teams to create a digital shopping experience that puts the consumer first while also driving financial results.
Responsibilities
- Develop and lead an ECommerce merchandising strategy that drives customer traffic, conversion, and AUR growth while supporting overall brand initiatives.
- Drive product strategy across the site, including the home page, landing pages, and product catalog; responsible for visually merchandising key pages on the site.
- Recap and communicate sales results on a weekly basis. Identify areas of opportunity and action plans.
- Partner with the Global Merchandising team to identify revenue and exclusive product opportunities.
- Manage monthly product launches and ensure new products are launched on time and merchandised according to analytics, testing data, and brand goals.
- Drive site retention and conversion with fact-based improvements to site taxonomy, navigation, sorting rules, categorization, and cross-sells.
- Enhance site search and search filters based on analytics (click-path, traffic, conversion, etc.) and ensure that all site product content is current, relevant, accurate, engaging, and optimized for organic search.
- Partner with cross-functional teams (Marketing, Operations, IT) to create a compelling site, focusing on user experience, brand direction, converting sales, etc.
- Explore new technologies and services for merchandising the site; test and implement those deemed likely to improve sales and ROI goals.
- Leverage sales data, web analytics, and A/B testing to understand consumer shopping behavior, optimize sales, and recommend adjustments to enhance customer experience and shopper journey.
- Collaborate with Marketing team to tell key merchandising stories throughout the site.
- Partner with Marketing to develop an E-Mail and content calendar that conveys key product messages and drives site traffic and revenue.
- Establish and determine key objectives for site development and ongoing improvements; work with internal and external partners to ensure effective execution.
- Stay up-to-date with current and developing ECommerce merchandising trends; research and analyze the competitive landscape.
- Supervise and develop ECommerce merchandising team
Requirements
- Bachelor's degree required.
- At least 10 years of strong and relevant prior ECommerce experience; merchandising or category planning experience a strong plus.
- Strategic thought leader balanced with sharp analytical and problem-solving skills.
- Self-motivated, performance and results driven.
- Prior content management system (CMS) experience is required; Salesforce Commerce Cloud (Demandware) experience is a plus.
- Experience using digital analytics and KPIs to drive the business; Adobe Analytics preferred.
- Excellent management skills and the ability to lead a successful team.
- Ability to handle multiple tasks and aggressive deadlines in a fast-paced environment.
Benefits
- Flexible working hours and work from home days to accommodate your personal life.
- Generous employee discount.
- Competitive salary package.
- 401-K and commuter benefits.
- Paid-family leave, health savings, flex spending accounts, life & disability insurance.
- Onsite gym and health & financial wellness programs.
- 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar.
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