Marketing Coordinator - Go To Market

Plante Moran is a leading audit, tax, consulting, and wealth management firm known for its inclusive culture and commitment to employee well-being. The Marketing Coordinator will work on the Go to Market team, executing campaign, content, and event strategies while collaborating with various stakeholders to drive demand and engagement for the firm.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives
• Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals

Skills

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
• Excellent attention to detail
• A team player and collaborator
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed
• Experience with CRM and marketing automation software a plus
• Limited travel is required with this position

Benefits

• Health, dental, vision, disability, and life insurance
• Flexible Time Off
• Various pre-determined holidays
• 401(k) plan
• Flexible benefits plans
• Business-related travel expense
• Lodging, and meal reimbursement for business-related use
• A pension plan is also available for eligible administrative and paraprofessional staff
• A discretionary bonus plan is available for eligible staff
• Some contingent staff positions the option to elect health insurance in addition to limited paid sick time

Company Overview