Tiktok Marketing Coordinator
Pearl West is redefining how consumer brands are built, blending startup creativity with private equity discipline. The Tiktok Marketing Coordinator will source and manage creators for the TikTok Shop ecosystem, optimize outreach campaigns, and maintain customer messaging workflows to drive engagement and retention.
Responsibilities
- Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools
- Execute multi-channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations)
- Manage creator and customer messaging pipelines, ensuring timely follow-ups, clean data, and strong engagement
- Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics
- Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content
- Support customer outreach workflows, including sample requests, retention sequences, and follow-up messaging
- Provide weekly pipeline reports to leadership highlighting top-of-funnel activity and sourcing goals
- Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas
- Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement
- Run message testing frameworks to identify high-converting scripts, hooks, and templates
Skills
- 1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
- Strong communication skills (written + verbal)
- High attention to detail and comfort with admin-heavy workflows
- Experience working with Airtable, HubSpot, Reacher, or other CRMs
- Fast execution, high responsiveness, and strong follow-through
- Ability to manage dozens of conversations simultaneously
- Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing
- Understanding of TikTok trends, creator niches, and social-first content styles
- Experience with outreach automation tools
- Background in sales, partnerships, or growth operations
Benefits
- Performance bonuses
- Flexible hybrid/remote
- Access to creator tools, automations, and growth resources
- Opportunity for rapid role expansion
Company Overview