Experienced Sr. Director, Customer Growth Business Development – Driving Strategic Partnerships and Innovation at arenaflex
At arenaflex, we're at the forefront of revolutionizing the way we connect with our customers and drive growth in the ever-evolving foodservice and beverage industry. As a newly formed Business Development Center of Excellence, we're seeking a seasoned leader to spearhead our customer growth initiatives and forge strategic partnerships that will propel our business forward.
About arenaflex
arenaflex is a global leader in the foodservice and beverage industry, with a rich history of innovation and a commitment to delivering exceptional customer experiences. Our iconic brand is synonymous with quality, taste, and excellence, and we're proud to be a part of the lives of millions of people around the world. As a member of our team, you'll have the opportunity to work with world-class leaders, develop cutting-edge skills, and be part of a truly international career.
Job Summary
We're seeking an experienced Sr. Director, Customer Growth Business Development to lead our growth/customer marketing efforts and drive strategic partnerships with top customers in the Code 10 pipeline. As a key member of our Business Development Center of Excellence, you'll be responsible for building strategic relationships, developing customer stewardship materials, and providing customer insights to inform our marketing strategies. If you're a solution-oriented leader with a passion for driving growth and innovation, we want to hear from you.
Key Responsibilities
* Lead all growth/customer marketing related activities for the new Business Development COE, including developing strategic plans, building relationships with C-Suite marketing executives, and securing support from internal stakeholders.
- Build strategic relationships with top customers in the Code 10 pipeline, identifying opportunities to drive growth and innovation.
- Serve as team lead with internal stakeholders to secure support for Business Development project needs, including Insights, Digital, Brand, Assets, Commercial, and other teams.
- Support the strategic development of customer stewardship materials to provide improved support of Code 10 & Code 5 efforts, including the Why Coke Evolution, Value Bundle, Code 5/10 Playbook, and Bev. Consultant Playbook.
- Provide customer insights to brand, integrated marketing, innovation, and strategy teams, identifying when additional customer marketing research may be required to position us to win new business or retain existing customers.
- Identify key trends and gaps within our value bundle, connecting with internal subject matter experts to develop solutions and commercialize best practices.
- Create a communication plan for internal senior leaders that stewards Code 10 and Code 5 marketing strategies, using various tools to gain alignment.
- Build impactful relationships through industry engagements, driving growth and innovation through strategic partnerships.
Qualifications & Requirements
* Bachelor's Degree or equivalent work experience.
- 10+ years of experience in marketing, agency, or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.
- Functional skills:
+ Customer Marketing or Shopper Marketing experience, ideally within FSOP. + Demonstrated ability to develop unique and compelling beverage partnership strategies, preferably with Code 10 customers. + Strong communication & influencing skills. + Comfortable leading through complex, long-term projects. + Strong problem-solving skills, solution orientation. + Thrive in ambiguity. + Planning and organizing. + Capable of leading through change. + Fast and agile learner.
Travel
Approximately 20-30% travel required, with opportunities to work with global marketing leaders and expand your network.
What We Can Do For You
* Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills
* Media Planning
- Sponsorships
- Local Advertising
- Shopper Marketing
- Marketing Activation
- Competitor Analysis
- Digital Media Strategy
- Creative Briefs
- Marketing Strategies
- SWOT Analysis
- Brand Positioning
- Group Problem Solving
- Social Media Strategies
- Channel Management
How to Apply
If you're a motivated and experienced leader with a passion for driving growth and innovation, we want to hear from you. Apply now to join our team and be part of shaping the future of arenaflex. Apply Job! Apply for this job