Category Analyst II - Kroger
C.A. Fortune is a leading consumer brands agency committed to providing comprehensive solutions to clients. The Category Analyst II will develop and maintain go-to-market analytics to support product initiatives for Kroger divisions, optimizing pricing, promotion, and distribution while acting as a trusted advisor to business managers.
Responsibilities
- Develop fact-based category reviews, business updates/reviews and selling stories
- Present business updates/reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
- Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment
- Create, maintain and perfect analytical tools, reporting and resources leveraged against the client
- Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps
- Analyze shopper and consumer information and develop recommended actions based on insights
- Track, monitor and provide actionable feedback on distribution & sales trends
- Utilize Kroger systems (POS & shopper behavior), syndicated data, and consumer research to develop fact-based analysis and business reviews
- Conduct promotional planning support via in-depth retailer specific analysis
- Work with the Business Managers to manage the distribution priorities throughout Kroger and determine key opportunities
- Evaluate effectiveness of programs and communicate strategy and best practices internally and externally
Skills
- Bachelor's degree in Marketing, Business, or Psychology plus 1+ years CPG industry sales or retailer-facing category management experience
- Working knowledge of Kroger systems (Market 6/OnDemand & 84.51 Stratum); pulling and manipulating the datasets
- Experience in selling story development, category reviews & knowledge of category management principles
- Advanced analytical, Excel & PowerPoint skills
- Have curiosity, have a detective-like mentality to find the root cause of a problem
- CPG industry sales organization experience, in a sales/analytical capacity in Natural/Specialty food and/or beverage
- Experience in category management
- Working knowledge of syndicated data (via SPINs (Satori), Nielsen, or IRI)
- Working knowledge of Panel data and primary use cases
- Experience working with Kroger (exposure and can communicate in Kroger language – time frames, acronyms, etc.)
- Advanced communications skills, ability to clearly articulate complex concepts in a concise manner
- A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
- Critical thinker & process-oriented: can turn self-developed strategies/efficient processes into execution
- Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
Benefits
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Company Overview