Growth
Invisible Technologies is an AI-driven company focused on automating digital workflows and enhancing data for enterprises. They are seeking a growth strategist to drive initiatives across their go-to-market strategy, collaborating with senior sellers and executives to generate leads and improve engagement through targeted campaigns.
Responsibilities
- Partner closely with our CEO and senior sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up
- Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for our CEO or GMs
- Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption
- Enable our CEO and senior sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach
- Continuously A/B test messaging, subject lines, and CTAs to refine engagement and conversion rates
- Collaborate with RevOps and the GTM Automation team to improve workflows for list creation, lead capture, and campaign execution
- Maintain data hygiene, enrichment, and governance to ensure CRM and campaign accuracy
- Leverage AI and automation to improve segmentation, personalization, and campaign efficiency
- Track and report on campaign engagement, pipeline contribution, and seller adoption of generated leads
- Provide insights on which audiences, segments, and channels drive the strongest outcomes
- Continuously refine targeting and follow-up strategies based on data, partner feedback, and market signals
Skills
- Background in GTM, consulting, investing; demonstrated ability to build solutions
- Systems thinking on GTM a must
- Proven ability to partner with senior, highly connected individuals and build trust-based relationships
- Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI
- Excellent project management skills and ability to manage multiple campaigns simultaneously
- Comfort with leveraging AI and automation to improve efficiency and drive high-impact initiatives
- Knowledge of marketing automation and CRM systems (Hubspot, Salesforce) a plus
Company Overview