Social Media Manager
Boba Tea Protein is a fast-growing wellness brand innovating at the intersection of boba and fitness. They are seeking a Social Media Manager to develop and execute a social media strategy that engages their Gen Z audience through content creation and community management.
Responsibilities
- Film and edit content for our TikTok and IG Reels
- Generate and execute monthly content calendar
- Design engaging posts, stories, and short-form videos that align with current trends and cultural moments to boost audience interaction
- Distribute content across TikTok and IG
- Foster a vibrant online presence by promptly responding to comments, messages, and tags in a voice consistent with our brand
- Spot and seize opportunities to engage creatively in conversations, driving brand relevance and visibility
- Work closely with marketing, creative, and product teams to roll out unified campaigns that support launches, brand milestones, and key initiatives
- Ensure all social strategies align with broader business objectives through strong cross-functional collaboration
- Keep a finger on the pulse of social media trends, features, and platform shifts to inspire fresh, forward-thinking content ideas
- Suggest new approaches to maintain a competitive edge and cultural relevance
- Monitor and track key performance indicators like engagement, reach, and conversion to evaluate content effectiveness
- Deliver actionable insights and reports to continuously refine content strategy and campaign impact
Skills
- Demonstrated at least 1-year of hands-on experience with both creating video content and managing the community
- Demonstrated success in producing compelling content across Instagram and TikTok
- Strong writing and editing abilities, with an instinct for expressing a brand's unique tone and personality
- Comfortable using analytics tools to track performance and guide content strategy
- Creative mindset with a passion for visual storytelling, emerging trends, and strong design sensibilities
- Highly organized and capable of working in a dynamic, fast-moving environment
- Degrees in creative advertising, visual communication, graphic design, or other relevant degree
- Familiarity with design tools like Adobe Creative Suite, Canva, or similar platforms
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
Company Overview