[Remote] Social Media Content Specialist
Note: The job is a remote job and is open to candidates in USA. AllTrails is the world’s most popular and trusted platform for outdoor exploration, connecting people to the outdoors and enhancing their experiences on the trail. They are seeking a Social Media Content Specialist to create and publish high-quality, engaging content across social channels, primarily focusing on Instagram and TikTok.
Responsibilities
- Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
- Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
- Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
- Writing clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
- Collaborating closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
- Incorporating UGC and community insights into content in partnership with the Community Manager
- Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
Skills
- 1–3 years of experience creating content for social media platforms
- Chronically online in the best way — you know what's trending, what's tired, and what's worth jumping into
- Overflowing with ideas for telling AllTrails-relevant stories through social
- Strong understanding of short-form video and platform-native storytelling
- Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
- Collaborative, curious, and eager to learn and grow
- Passionate about social media, digital culture, and the outdoors
- You enjoy experimenting, learning from what works (and what doesn't), and doing it all with a sense of humor
Benefits
- Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
- Unlimited PTO and flexible parental leave policies that prioritize your life outside of work.
- Remote work stipend to help you design a comfortable and productive home office.
- Annual continuing education budget to invest in your long-term professional growth and skills.
- Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
- Trail Days: One dedicated day per month to get outside, use our services, and provide feedback to help us build a better product together.
Company Overview