Senior Manager, Business Analytics - Marketing & Media (Remote)

About the position HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. Are you passionate about using data to fuel marketing and media strategies? Do you have the leadership skills to lead a talented team and turn complex data into actionable insights? If you're an experienced leader with an analytical mindset, we want you on our team! Lead Marketing Transformation as Senior Manager, Business Analytics - Marketing & Media. At Hanesbrands Inc., we believe that data and analytics are key to unlocking the potential of our marketing and media efforts. You'll play a pivotal role in shaping marketing strategies and media ROI through data-driven allocation and optimization strategies. Reporting to the Director of Business Analytics, you'll lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and ultimately foster a culture of data-driven decision making.

Responsibilities

• Develop a deep understanding of HBI's business strategies, objectives, and competitive landscape.
• Work closely with cross-functional teams including marketing, sales, product, finance, and supply chain to utilize data-driven analytics in support of decision making that drive business outcomes, results, and value.
• Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects.
• Cultivate a culture of business-focused analytics that drive business outcomes and business value.
• Oversee business analytics initiatives and ensure the delivery of actionable analytics that improve decision-making.
• Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives.
• Lead your business analyst team to identify critical business challenges and growth opportunities, proactively using analytics to propose inventive solutions that drive growth, efficiency, cash generation, and profitability.
• Oversee and conduct the collection, cleansing, and analysis of data from multiple sources to identify trends, patterns, and insights that drive business value.
• Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights to stakeholders at all levels of the organization.
• Work closely with Director Business Analytics and key stakeholders across departments, including marketing, finance, operations, and product development, to identify opportunities for optimization and growth.
• Effectively translate analytical findings into actionable, business-focused actions.
• Effectively communicate decision support narratives to senior leadership and stakeholders.
• Develop and coach the business analytics team in effective communication and data storytelling.
• Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team.

Requirements

• Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience.
• 4+ years of equivalent work experience can be substituted for bachelor's degree.
• Master's degree preferred with 8+ years relevant work experience.
• 8+ years' experience in a senior analytics role, with a track record of success in leading high-performing teams.
• 3+ years Media Experience.
• Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
• Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.

Nice-to-haves

• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent leadership and interpersonal skills, with the ability to inspire and motivate team members.
• Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making.
• Knowledge of business intelligence concepts and methodologies, including data warehousing, ETL processes, and data modeling.
• Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and big data technologies is a plus.

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