Brand Marketing Manager, Tennis & Special Projects, NA
About the position This position is part of the NAM Marketing Sports and Partnerships team. The role will support all aspects of key sports partnerships and of other special partnerships and projects. The sports focus will be on Tennis; US Open Partnership and other potential partnerships/special projects include (but not limited to) & 250th Anniversary of America. The position will support existing partnerships end to end, as well as 360 executions aligned to the NAM marketing strategy and tactics. The individual in this role must be able to develop deep relationships and strong collaboration with the external partners, support the development and execution of best-in-class, creatively inspiring holistic marketing plans, be able to work collaboratively across multiple divisions of the organization in order to align and execute the plan, and deliver a clear and compelling strategy and business case for the plans.
Responsibilities
- Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals.
- Create plans that are grounded in deep consumer insight/understanding as it relates to the sport/partnership context.
- Manage cross functionally with multiple departments to execute omni-channel activations as determined by need for each partnership across various initiatives/channels.
- Serve as a support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships.
- Write strategic and inspiring creative briefs.
- Develop holistic marketing strategies that connect to commercial outcomes.
- Create consumer-oriented connections strategy for media execution.
- Manage budget tracking and timelines.
- Manage input and report on KPIs.
- Collaborate with all marketing and sales channel partners to successfully execute initiatives and manage project timelines.
- Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks.
- Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas.
- Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution.
- Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent.
- Run day-to-day meetings for internal and external partners while providing clear next steps and output.
- Support and manage tracking on all applicable budgets, project timelines and programs.
Requirements
- Experience in a multi-channel organization.
- Partnership and sports partnership experience required.
- Experience of royalty and licensing deals required.
- Online marketing/e-commerce experience.
- Demonstrates ability to work cross functionally to support marketing campaigns end to end, from strategic and creative development to execution.
- Demonstrates creative spark and a strong attention to detail to ensure elevation.
- Strong ability to think through consumer lens.
- Naturally curious with a desire to stay in touch with culture, competition and trends related to the sport/partnership area.
- Ability to identify and develop relationships with key internal and external partners that fosters collaboration and trust.
- Capable of providing vision, clarity and simplification within a highly matrixed and complex situations.
- Resourceful and capable of solving problems utilizing creative thinking.
- Team player and ability to work well in a group and dynamic personalities.
- Strong project management and communication skills.
- Bachelor's degree from a 4-year accredited college or university, preferred.
Benefits
- Robust benefits package.
- Above-market time off.
- Hybrid working arrangements.
- Incentive compensation, where applicable.
- Varied learning opportunities.
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