Marketing Operations Manager
At Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic Marketing Operations Manager to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets. Key Responsibilities: System Oversight & Administration
- Serve as the primary administrator for our marketing systems, with deep expertise in HubSpot
- Manage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reporting
Technical Expertise
- Maintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
- Leverage basic HTML and JavaScript skills to enhance marketing capabilities
Cross-Functional Collaboration
- Partner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goals
- Collaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.io
- Work in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systems
Data Management & Reporting
- Drive data integrity and accuracy across all marketing systems
- Develop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadership
Process Improvement
- Identify and implement process improvements and automation opportunities to enhance marketing operations efficiency and effectiveness
Campaign & Website Operations
- Provide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stack
- Manage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog management
Attribution & Analytics
- Lead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spend
Requirements: Experience
- 4+ years in marketing operations, marketing technology, or similar technical roles
HubSpot Expertise
- Proven expertise as a HubSpot administrator with deep knowledge of marketing and CRM functionalities
Technical Skills
- Hands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
Collaboration & Communication
- Excellent communication skills with proven ability to collaborate effectively across diverse teams including Marketing, Sales, and RevOps
Problem-Solving
- Strong analytical and problem-solving abilities with demonstrated capacity to use data for decision-making and process improvement
Education
- Bachelor's degree in Business, Marketing, or related technical field
- Relevant certifications (HubSpot, Google Analytics) are a plus
Industry Knowledge
- Experience in high-growth or tech-driven environments preferred
- Knowledge of B2B sales cycles and marketing strategy best practices is an asset
Clearco is an equal-opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. At Clearco, we’re committed to developing and upholding an inclusive, transparent, and comfortable environment for all. We create a space where every voice, perspective, and idea is heard and acknowledged. We embrace differences and know that our diverse team is our strength and what drives our innovation. Clearco is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please let us know and we’ll work with you to meet your accessibility needs. Apply tot his job Apply To this Job