[Remote] Salesforce Solution Architect (AdTech & MarTech)

Note: The job is a remote job and is open to candidates in USA. Yoh, A Day & Zimmermann Company is seeking a Salesforce Solution Architect specialized in AdTech and MarTech. The role involves leading the architecture of Salesforce Marketing Cloud integrations, optimizing data flows, and ensuring effective governance of marketing technologies.

Responsibilities

• Lead end-to-end architecture of Salesforce Marketing Cloud, CDP, and core Sales/Service Cloud integrations with AdTech and analytics platforms for display, video, programmatic, and paid media.
• Lead governance and blueprinting of tag management platforms (Tealium, Adobe Launch, GTM) tied to Salesforce data.
• Integrate and optimize Google Marketing Platform tools (DV360, CM360, GA360) with Salesforce Marketing Cloud and CDP.
• Implement consumer privacy and consent solutions via OneTrust, Ensighten, and Salesforce consent frameworks.
• Develop and maintain data collection and identity resolution pipelines across Salesforce and Martech/AdTech vendors.
• Lead architectural discussions around clean room analytics and privacy-safe activation.
• Work cross-functionally with marketing, product, data engineering, and Salesforce dev teams.
• Design scalable data flows between Salesforce and external marketing/advertising ecosystems (GMP, DMP/CDP, clean rooms, etc.).
• Translate business requirements into technical architecture, data models, integration patterns, and governance frameworks.
• Partner with business, marketing, and engineering teams to shape and deliver Salesforce-driven advertising measurement solutions.
• Provide architectural oversight, technical leadership, and best-practice guidance across multiple scrum teams.
• Ads reach the right customers at the right time through accurate data flows from Salesforce into Google, YouTube, display, and programmatic platforms.
• Tracking tags, pixels, and server-side data collection are implemented correctly and integrated cleanly with Salesforce environments.
• Marketing and analytics teams receive clean, trustworthy data for reporting, attribution, customer journeys, and optimization.
• Cross-device and anonymous ID stitching solutions correctly unify customer interactions between Salesforce, websites, and media platforms.

Skills

• 4+ years as a Salesforce architect, consultant, developer, or technical lead with strong integration experience.
• Hands-on experience with: Programmatic advertising and AdTech operations, Enterprise tag management systems, Google Marketing Platforms (DV360, CM360, GA360), Privacy/consent management tools (OneTrust, Ensighten), Web development: JavaScript, HTML, CSS
• Strong knowledge of: Identity resolution and cross-device tracking, Customer data architecture (CDP, DMP, CRM systems), Data clean rooms and privacy-safe analytics
• Excellent communication, stakeholder management, and Agile/Scrum experience.
• Deep technical understanding of APIs, data integration patterns, and Salesforce marketing/data pipelines.
• Experience with AWS or GCP cloud environments.
• SQL and BI tooling such as Looker, Power BI, Tableau.
• Familiarity with multi-touch attribution (MTA), marketing mix modeling (MMM), and advanced media measurement.
• Experience implementing server-side tracking, offline-to-online data ingestion, and Salesforce-integrated event frameworks.

Benefits

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Company Overview

• At Yoh, we focus on helping you precisely navigate and fulfill your talent demands. It was founded in 1940, and is headquartered in Kings Mountain, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.yoh.com.

Company H1B Sponsorship

• Yoh, A Day & Zimmermann Company has a track record of offering H1B sponsorships, with 44 in 2025, 28 in 2024, 27 in 2023, 25 in 2022, 28 in 2021, 27 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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