Interim CMO
Description Are you an accomplished marketing leader experienced in organizational turnarounds and building high-performing teams from the ground up? Our client is seeking an Interim CMO to lead a total marketing function reboot, drive strategic transformation, and support a major brand integration following acquisition. This is an excellent opportunity for a marketing generalist with a consulting, professional services, B2B, and/or healthcare background to make a rapid impact. Project Scope & Responsibilities:
- Assess the current marketing team structure and departmental performance
- Lead and oversee implementation of marketing automation (Salesforce Marketing Cloud migration from HubSpot), partnering with external consultants and acting as internal liaison to ensure effective stakeholder communication
- Build a strategic marketing roadmap and prioritize initiatives for short- and long-term success
- Manage agency relationships and collaborate directly with external partners and internal stakeholders
- Spearhead brand integration and drive organizational change
- Reboot the entire marketing function, delivering structure, vision, and execution in an environment lacking established processes
- Mentor, train, and upskill an established team of marketing professionals (5-10 team members)
- Hire and onboard a new Marketing Director as part of the transformation
- Manage the marketing budget and ensure optimal allocation of resources
Requirements
Technical/Professional Requirements:
- Experience with Salesforce Marketing Cloud and HubSpot, including migration best practices
- Proven background in B2B marketing (healthcare experience highly preferred; B2G a plus)
- Strong consulting/professional services experience
- Demonstrated success in strategic leadership, turnaround work, and ROI-driven marketing initiatives
- Track record of integrating multiple brands and driving measurable results
What We're Looking For:
- Examples of past marketing department turnarounds with clear ROI outcomes
- Ability to reboot/rebuild marketing functions and integrate up to 20 brands
- Evidence of strategic vision, hands-on leadership, and mentoring capability
- Strong B2B marketing experience, ideally in healthcare or adjacent fields; B2G exposure is a strong differentiator
This interim leadership role is ideal for a CMO-level professional seeking an opportunity to create immediate value and lasting transformation. Engage with senior stakeholders, impact key strategic projects and shape the future of a dynamic organization. Ready to lead change? Submit your resume today. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use. Apply tot his job Apply To this Job