Content Experience Specialist — Medical Device (Hybrid — Arbor Lakes, MN) Contract

About the position Our F500 Medical Device client has an exciting opportunity for a Content Experience Specialist. Our client is seeking a Content Experience Specialist, who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing physicians and other healthcare professionals (HCPs). The Content Experience Specialist will plan, develop, and execute physician-facing content and integrated communications plans that drive the marketing and communications objectives. They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption. This individual should have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor who can think strategically but also drive superb execution Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program.

Responsibilities

• Partner in the development of content and communications plans that support the Interventional Coronary Therapies franchise, including the use of appropriate channels, messages, and tactics to physician audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies, and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via performance insights.
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with the client’s established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders, managing expectations, timelines, and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices related to responsibilities. Share learnings with an internal team where appropriate.
• Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.

Requirements

• Bachelor's degree in marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environments
• Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Understanding of brand management and principles
• Experience working with and managing agency and external vendor partners
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
• Ability to manage multiple stakeholders, programs and adapt to changing priorities

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