MarTech Leader

About Globant At Globant, we are reinventing businesses through innovative technology and human-centric solutions. We leverage cutting-edge technologies, including AI, Cloud, Data, and Digital Platforms, to help our clients thrive in rapidly evolving markets. As part of our continued growth, we are seeking an experienced MarTech Leader to drive transformative marketing technology strategies for our global clients. Position Summary The MarTech Leader will be responsible for shaping and delivering next-generation marketing technology solutions that drive measurable impact for clients. You will work closely with business stakeholders, technology teams, and strategic partners to design, implement, and scale modern MarTech ecosystems that enhance customer engagement, personalization, and marketing effectiveness. This role requires both strategic vision and hands-on expertise across marketing platforms, data, and AI-driven marketing. You will help clients integrate tools such as CDPs, CRM, automation platforms, analytics, and content management systems to create seamless, data-driven marketing experiences.

Key Responsibilities

• Lead MarTech strategy and solution architecture engagements for Globant clients across industries.
• Assess client marketing ecosystems and design integrated solutions leveraging platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, CDPs, and AI-driven personalization tools.
• Collaborate with business, marketing, and technology stakeholders to align MarTech solutions with broader digital transformation goals.
• Guide the selection, implementation, and optimization of marketing technology stacks.
• Provide leadership on data-driven marketing, campaign automation, customer journey orchestration, and advanced analytics.
• Stay at the forefront of MarTech trends, emerging technologies, and evolving customer expectations.
• Build and mentor multidisciplinary teams, fostering collaboration between marketing, technology, data science, and design.
• Partner with internal Globant Studios and external vendors to deliver innovative, scalable marketing technology solutions.
• Support business development by contributing to client proposals, thought leadership, and solution demonstrations.

Required Qualifications

• 10+ years of experience in digital marketing, technology consulting, or MarTech leadership roles.
• Deep expertise with marketing technology platforms such as Salesforce, Adobe, Oracle, HubSpot, Segment, Tealium, or similar.
• Strong understanding of digital marketing processes, personalization, automation, customer data platforms (CDPs), and marketing analytics.
• Proven ability to lead cross-functional teams in complex, technology-driven marketing transformations.
• Experience designing and implementing omnichannel marketing campaigns powered by technology.
• Familiarity with AI/ML applications in marketing, including recommendation engines, predictive analytics, and dynamic content.
• Excellent communication and stakeholder management skills with both technical and non-technical audiences.
• Ability to work in a fast-paced, global consulting environment.

Preferred Qualifications

• Experience working within global consulting firms, technology companies, or digital marketing agencies.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on MarTech implementations.
• Hands-on technical background or certifications with major marketing platforms.
• Experience in industries such as Retail, Financial Services, Hi-Tech, or Consumer Products.

Why Join Globant?

• Be part of a global company recognized for innovation and digital transformation.
• Collaborate with top-tier clients and help reshape their marketing ecosystems.
• Work alongside talented technologists, marketers, and creatives in a culture of continuous learning.
• Access cutting-edge tools, proprietary accelerators, and Globant's AI and Digital Studios.
• Enjoy flexible work arrangements and global career growth opportunities.

At Globant, we believe that diversity makes us stronger and innovation thrives in inclusive teams. We encourage candidates from all backgrounds to apply. The base salary range for this position in the U.S. is $150,000 - $200,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. We are interested in hard-working, fast-learning talents and we have the know-how and scale to help you make your own career path. If you seek an entrepreneurial, flexible and team-oriented culture, come join us. We are ready! Apply tot his job Apply To this Job