Digital Communications & Outreach Coordinator (SEO and Socials) - ZR_29337_JOB

This is a remote position. 20 hours a week Mon-Fri Flexible 8a-5p PST Position Summary The Digital Communications & Outreach Coordinator manages the organization’s storytelling, branding, and visibility efforts. This role ensures the online presence accurately reflects the organization’s mission, impact, and partnerships by creating engaging digital content, maintaining websites, managing social media, and coordinating newsletters and media outreach. The ideal candidate combines creativity with strong organization—bridging marketing, communications, and outreach to highlight program success, collaborations, and community events. This position also supports Operations and Grant teams by maintaining digital assets, tracking performance metrics, and ensuring partners and funders receive appropriate visibility. Core Responsibilities 1. Website & Digital Content Management

• Update and maintain website content (blogs, events, impact stories, visuals, and announcements).
• Refresh homepage banners and ensure program information remains current.
• Upload event recaps, press features, and partner logos.
• Coordinate marketing campaigns including flyers, newsletters, and social media updates.
• Ensure accurate and timely updates across all digital platforms.

2. Graphic Design & Marketing Collateral

• Design professional materials such as flyers, brochures, infographics, and social media graphics using Canva or similar tools.
• Create branded slide decks and presentations for meetings, grants, and trainings.
• Develop event signage, invitations, and one-pagers for partnerships.
• Maintain a shared digital asset library (logos, templates, brand resources).

3. Email & Newsletter Management

• Manage monthly newsletters through platforms such as Mailchimp or ConvertKit.
• Collect photos, stories, and updates from staff to create engaging newsletter content.
• Draft, design, and schedule campaign emails (announcements, follow-ups, surveys).
• Maintain and segment contact lists by audience (schools, donors, partners, media).

4. Public Relations & Media Outreach

• Research and maintain a contact list of relevant media outlets, blogs, and community publications.
• Draft press releases and media pitches for events and initiatives.
• Coordinate media follow-ups and track published features for reports and visibility.
• Integrate media outcomes into periodic organizational reports.

5. Community Engagement & Story Collection

• Collect and organize survey results, testimonials, and stories for reports and marketing use.
• Collaborate with teams to align data and stories with impact reports.
• Support event recaps with photos, quotes, and participation data.

6. Data, Reporting & Organization

• Track key communication metrics (social reach, engagement, newsletter open rates, website traffic).
• Provide monthly performance metrics for inclusion in dashboards or reports.
• Maintain organized file systems in Google Workspace or other shared drives.

7. Social Media & Blog Management

• Schedule and post updates across social platforms (LinkedIn, Instagram, Facebook).
• Write short blog posts highlighting achievements, partnerships, and events.
• Repurpose blog and story content for newsletters and LinkedIn articles.
• Develop and maintain branded templates (email signatures, letterheads, slides).

Requirements

Qualifications

• Experience: Minimum 2–3 years in digital communications, marketing, social media management, or outreach.
• Strong storytelling and content creation skills with the ability to translate data into compelling narratives. (APPLICANTS MUST SUBMIT PORTFOLIOS)
• Proficient in Canva, Google Workspace, and email marketing platforms (e.g., Mailchimp, ConvertKit).
• Demonstrated experience managing social media accounts for an organization or brand.
• Excellent writing, editing, and proofreading skills.
• Strong organization and multitasking abilities with consistent attention to detail.
• Comfortable with project management tools (Airtable, Asana, Trello, or similar).
• Basic website management experience (WordPress or similar CMS).
• Ability to work independently and collaboratively, adapting quickly to feedback.

Preferred Skills

• Experience in education, youth development, or social-impact organizations.
• Social Media content and marketing skills (Portfolio required)
• Knowledge of SEO best practices and basic web analytics.
• Familiarity with funder visibility requirements and impact storytelling.
• Experience creating press releases and media kits.
• Understanding of branding principles and accessibility in communications.
• Ability to turn complex information into engaging, audience-appropriate content.
• Passion for community building, education, and storytelling.

Independent Contractor Perks:

• Permanent work-from-home
• Immediate hiring
• Steady freelance job

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