Marketing Director, EMEA

Company Description

Redzone, a business unit of QAD, is the largest and fastest growing connected workforce solution for manufacturers. We are on a mission to transform manufacturing by empowering frontline workers globally. With ambitious growth targets, we are set to more than double our business over the next three years in pursuit of our vision: A Redzone in every factory and a smile on every frontline employee’s face. 

Job Description

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe, the Middle East, and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone with a close partnership with Sales, this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing, Account-Based Marketing (ABM), and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment.

The ideal candidate will be a strategic thinker with a hands-on approach, capable of building strong relationships with sales teams and delivering measurable results in a fast-paced, high-growth environment.

We are prioritizing candidates located in the UK with German or French-speaking skills or candidates in Germany with English communication skills.

Key Responsibilities

Field Marketing & Events

• Plan, organize, and execute all EMEA trade shows, industry events, and Redzone-hosted customer events.

• Manage event logistics, budget, vendor relationships, partners’ sponsorships, and lead capture processes to maximize ROI.

• Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives.

• Work closely with the Redzone partners team to organize and execute partners marketing related activities.

Account-Based Marketing (ABM)

• Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team.

• Work with sales to identify high-value target accounts and create personalized marketing programs.

Digital Marketing

• Oversee and optimize pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA.

• Monitor and analyze digital marketing performance, providing regular reports and actionable insights.

Content & Localization

• Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customers videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East.

• Manage the localization of global marketing content, including website copy, collateral, case studies, and campaign assets, to ensure cultural relevance and effectiveness for the EMEA market.

• Work with internal and external translation and localization partners.

Strategy & Leadership

• Develop and execute a comprehensive annual marketing plan for the EMEA region, aligned with global marketing objectives and regional sales targets.

• Manage the EMEA marketing budget effectively, ensuring optimal allocation of resources.

• Analyze market trends, competitive landscape, and customer insights to identify new marketing opportunities.

• Collaborate cross-functionally with global marketing teams, product marketing, sales, and executive leadership.

• Provide regular reporting on marketing performance, key campaigns, ROI, and pipeline contribution for the EMEA region.

• Oversee one direct report and towards building out a larger team

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.

• 10+ years of progressive marketing experience, with a significant portion focused on the EMEA market and B2B software/SaaS.

• Experience managing and developing teams 

• Proven track record of success in field marketing, ABM, and digital marketing (PPC).

• Strong experience in planning and executing trade shows and customer events.

• Demonstrated ability to localize content for different regional markets.

• Deep understanding of the EMEA business landscape and cultural nuances.

• Excellent communication, interpersonal, and presentation skills.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to work effectively in a fast-paced, high-growth, and collaborative environment.

• Experience in the manufacturing sector or with connected worker solutions is a plus.

• Fluency in English required; additional European languages are highly desirable.

• Fluency in German or French is strongly preferred 

• Ability to travel frequently across the EMEA region (on average about 25% or more).

Additional Information

About QAD and QAD Redzone

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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