Social Media Manager

This is a remote position.

About the Role

The Social Media Manager Virtual Assistant will play a key role in shaping and executing the practice’s social media strategy to grow brand awareness, boost engagement, and drive conversions. This role requires a mix of creativity, data-driven decision-making, and organizational skills. You’ll be managing social media campaigns across multiple platforms, creating impactful content, and ensuring seamless coordination with broader marketing efforts.

Social Media Strategy & Content

• Develop, implement, and manage a comprehensive social media strategy across platforms (Instagram, Facebook, X (Twitter), TikTok, YouTube, Google Ads, etc.).

• Create, curate, and manage engaging, high-quality content aligned with brand voice and marketing goals.

• Design and edit visual content for campaigns (graphics, videos, etc.) using tools like Canva, Adobe Suite, or CapCut.

• Plan and execute paid social media campaigns, optimizing them for performance.

Analytics & Growth

• Monitor and analyze performance metrics (KPIs) to refine strategy and boost results.

• Stay updated on social media algorithms, trends, tools, and best practices.

• Explore influencer and brand ambassador partnerships as well as user-generated content opportunities.

Community & Campaign Support

• Manage and grow the online community by responding to comments, messages, and user-generated content.

• Coordinate social media efforts with broader marketing campaigns and product launches.

• Monitor online reviews, messages, and comments to maintain a strong brand reputation.

• Handle email follow-ups for campaigns and new clients.

Executive Support

• Provide executive VA support as needed.

Tools & Systems Used

• Meta Business Suite and other social media management tools

• Canva, Adobe Suite, CapCut (or similar graphic/video editing tools)

• Analytics and reporting platforms

• Email and CRM tools

• Prior experience in social media management and virtual assistance.

• Strong written and verbal communication skills.

• Creative skills in content creation (graphics, captions, short videos).

• Organized, detail-oriented, and able to manage multiple projects.

• Comfortable analyzing marketing data and campaign performance.

• Tech-savvy; experience with CRMs, EMRs, or SEO tools is a plus.

• Proactive, reliable, and able to work US business hours (with after-hours support).

• Competitive salary commensurate with experience.

• Opportunities for professional development and growth.

• Work in a dynamic and supportive team environment.

• Make a meaningful impact by helping to build and strengthen families across the globe.