Marketing Campaign Content Producer
At Go1, we’re on a mission to enable companies to achieve the impossible by maximizing the potential of their people. From a small startup to the world’s largest aggregator of learning content, we’ve grown by solving hard problems, embracing ambiguity, and never standing still. If you thrive on change, get energy from big, complex challenges, and are excited to grow fast alongside smart, ambitious people, then Go1 might be exactly what you’re looking for. We offer autonomy with accountability, space to experiment, and the opportunity to shape solutions that impact millions of learners worldwide. We don’t have all the answers — and that’s the point. We figure it out together. Every line of code, every conversation, every bold idea helps move us closer to our mission: to enable individuals, organizations, and society to progress. There’s still so much to build — and even more to discover. Go there with us...
We’re seeking an experienced Campaign Content Producer (9-month contract) to help execute and amplify our B2B demand generation and brand campaigns. You’ll work closely with the Growth Marketing team to craft compelling, conversion-focused content across channels, including paid media, email, website, blog, and social.
This role is ideal for a creative and tech-savvy writer who thrives in a fast-paced, collaborative environment and can confidently create both traditional marketing content and interactive assets using AI tools.
What You’ll Do
- Partner with the Senior Campaign Manager to translate campaign briefs into high-converting content across email, ads, social, landing pages, and nurture sequences.
- Write and edit clear, engaging copy for: paid media ads, website landing pages, email nurture sequences and drip campaigns, script, storyboard, event collateral, campaign messaging frameworks
- Repurpose long-form content into snackable, channel-optimized formats for social media (e.g., social copy, blog snippets, sales collateral).
- Use AI tools (e.g. ChatGPT, Descript, Synthesia, Canva, etc.) to develop: short-form interactive content, social media videos and visual content to boost engagement
- Align content with campaign objectives, brand tone, SEO best practices, and channel-specific formats
- Collaborate with internal stakeholders including Campaigns, Design, and Product Marketing
- Develop messaging frameworks that align with personas, industries, and product use cases.
- Track performance of content assets and iterate based on campaign results.
Skills required
- Strong B2B storytelling
- Ability to translate product positioning into compelling campaign hooks
- Experience with webinar scripting, campaign creative briefs
- Close collaboration with design, digital, and sales/SDRs
What We’re Looking For
- Proven experience writing B2B marketing content for SaaS or tech companies
- Direct experience in Learning & Development (L&D), HR tech, or employee training and enablement sectors
- A strong portfolio of campaign-driven work across digital channels
- Demonstrated ability to craft conversion-optimized content for different stages of the funnel
- Experience with AI content tools for video, visuals, or interactivity
- Comfortable working with distributed teams and managing multiple deadlines
- Located in Australia (US timezone alignment required for meetings)
Nice to Have
- Familiarity with HubSpot, Ahrefs, or other marketing tools
- Prior work with fast-growing or enterprise SaaS brands
#LI-REMOTE #LI-AD1 #LI-AUEAST
Benefits
At Go1, our employee benefits extend far beyond a pay cheque, ensuring our team feels supported, valued, and empowered to bring their best selves to work each day, driving our mission to unlock positive potential through a love of learning.
- In addition to your base salary: Annual bonus or commission plan.
- Employee Stock Option Plan: Opportunity to share directly in our success through stock options.
- Public Holiday Swap: Swap a public holiday for another preferred day.
- Flexible Working: We offer both hybrid and remote working.
- Wellbeing & Learning Days: An additional five days of paid leave per year.
- Learning Budget: $500 USD per financial year, plus access to additional Career Growth Budget.
- WFH/Transport Budget: Monthly allowance for internet/phone expenses or public transport.
- Home Office Setup Budget: One-off allowance for desk, chair and/or monitor.
- Parental Leave: Minimum of 18 weeks paid parental leave for primary carers + 6 weeks paid parental leave for secondary carers.
- Wellbeing Support: Access to counselling and wellbeing app via Nilo Health.