Acquisition Manager (incl. Digital Acquisition)

SWATX is in search of a dedicated Acquisition Manager to spearhead our efforts in client acquisition through innovative and effective strategies, both in traditional and digital channels. This role will play a crucial part in enhancing our market presence and engaging potential clients. The Acquisition Manager will work closely with marketing and sales teams, ensuring that acquisition campaigns are data-driven and aligned with our business objectives.

Responsibilities:

• Develop and execute comprehensive acquisition plans that align with business strategies and goals.
• Oversee all acquisition channels, including digital marketing, SEO, PPC, social media, and email campaigns.
• Analyze market trends, customer insights, and competitor strategies to inform acquisition tactics.
• Track performance metrics and KPIs, making data-driven decisions for continuous improvement.
• Collaborate with cross-functional teams to ensure seamless integration of marketing campaigns with sales initiatives.
• Optimize the customer journey and conversion process to maximize lead generation and client acquisition.
• Manage budgets and allocate resources effectively to maximize ROI on acquisition activities.
• Cultivate relationships with external partners and vendors to enhance acquisition efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4-6 years of experience in acquisition marketing, with a strong focus on digital acquisition strategies.
• Proven track record of developing and managing successful acquisition campaigns.
• Strong analytical skills and experience with data analysis and reporting.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and CRM systems.
• Excellent communication and project management skills.
• Ability to work collaboratively and independently in a dynamic environment.

Originally posted on Himalayas